Hard Drive Reader

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months

241K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

7.0%

Market size, estimated

$357Ka year

Peak month

January1.4× the quietest month

Top search term

hard drive reader88K searches a year

Listings sell for $21.08 on average, from $7.71 to $42.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $21.08 that is $16K to $21K a year per listing.

Average price

$21.08inside the $15 to $100 sweet spot

Price range

$7.71–$42.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$16K–$21K

Returns

4.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #34 within SATA Cables. It carries 9,594 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#34in SATA Cables

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

9,594per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months