Hard Drive Enclosure

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

698K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

3.3%

Market size, estimated

$1.3Ma year

Peak month

December1.4× the quietest month

Top search term

hard drive enclosure199K searches a year

Listings sell for $55.56 on average, from $6.47 to $193.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $55.56 that is $56K to $69K a year per listing.

Average price

$55.56inside the $15 to $100 sweet spot

Price range

$6.47–$193.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$56K–$69K

Returns

4.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #39 within Hard Drive Accessories. It carries 7,522 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#39in Hard Drive Accessories

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

7,522per listing

Listings tracked

26

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months