Hard Drive Case

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

4.1%

Market size, estimated

$146Ka year

Peak month

December1.4× the quietest month

Top search term

hard drive case65K searches a year

Listings sell for $17.04 on average, from $5.93 to $70.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.04 that is $4K to $9K a year per listing.

Average price

$17.04inside the $15 to $100 sweet spot

Price range

$5.93–$70.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

3.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #67 within Hard Drive Accessories. It carries 12,276 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#67in Hard Drive Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

12,276per listing

Listings tracked

30

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months