Hard Case

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

0.7%

Market size, estimated

$1.3Ma year

Peak month

July1.5× the quietest month

Top search term

pelican case980K searches a year

Listings sell for $115.64 on average, from $34.04 to $346.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $115.64 that is $29K to $58K a year per listing.

Average price

$115.64above the $15 to $100 sweet spot

Price range

$34.04–$346.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$29K–$58K

Returns

3.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #128 within Bags & Cases. It carries 1,588 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#128in Bags & Cases

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,588per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months