Happy Birthday Backdrop

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

371K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

1.7%

Market size, estimated

$83Ka year

Peak month

January1.5× the quietest month

Top search term

birthday backdrop for girls55K searches a year

Listings sell for $13.08 on average, from $4.93 to $59.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.08 that is $0 to $1K a year per listing.

Average price

$13.08under the $15 to $100 sweet spot

Price range

$4.93–$59.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.5%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #2,663 within Lighting & Studio. It carries 1,583 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

99%

Out of stock, average day

3.8%

Average rank

#2,663in Lighting & Studio

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,583per listing

Listings tracked

129

29 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

5Amazon's first-year sales bar

Average brand age

24 months