Hands Free

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

1.6%

Market size, estimated

$202Ka year

Peak month

August1.2× the quietest month

Top search term

motorola earbuds48K searches a year

Listings sell for $67.47 on average, from $10.40 to $275.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $67.47 that is $7K to $17K a year per listing.

Average price

$67.47inside the $15 to $100 sweet spot

Price range

$10.40–$275.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$7K–$17K

Returns

3.4%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,769 within Headphones & Earbuds. It carries 1,767 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

93%

Out of stock, average day

11.1%

Average rank

#1,769in Headphones & Earbuds

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

1,767per listing

Listings tracked

27

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months