Handheld Radio
MaybeThe top 5 products take only 34% of clicks. But prices span $9.66–$1752.04, mostly outside the sweet spot, so Handheld Radio is a Maybe.
- Flapen Score
- 50 / 100Top 21% of 8,347 Electronics niches · +7 vs the category median of 4350
- Market size
- $1.0M/yr229K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 34%top-5 click share · 17 brands · 101 sellers
Flapen Score
Handheld Radio against its category
The dotted line is the Electronics average. Past it, Handheld Radio is stronger. Inside it, weaker.
Market
The Handheld Radio market on Amazon at a glance
Shoppers on Amazon United States searched for Handheld Radio 229K times last year and spent an estimated $1.0M. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $1.0Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- handheld radio53K searches a year
02 · Price
A sale here is worth $187.69.
Listings sell for $187.69 on average, from $9.66 to $1752.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $187.69 that is $0 to $19K a year per listing.
- Average price
- $187.69above the $15 to $100 sweet spot
- Price range
- $9.66–$1752.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$19K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Portable Audio & Video. It carries 1,622 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Portable Audio & Video
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,622per listing
- Listings tracked
- 48
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Handheld Radio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PRUNUS J-166 Portable Radio AM FM Battery Operated Radio with Tuning Light Back Clip Excellent Reception AM FM Radios Portable Transistor Radios
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 8,318
- Age
- 5y ago

BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery
- Price
- $62.02
- Rating
- 4.4/5
- Reviews
- 1,455
- Age
- 1y ago

KENWOOD ProTalk NX-P1302AUK UHF Two-Way Business Radio MIL-STD 810 & IP55 64 Channels Up to 250 000 Sq Ft Coverage 15-Hr Battery Upgradeable to Digital for Warehouses & Job Sites
- Price
- $257.79
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 6y ago

Baofeng UV-5R Two Way Radio Dual Band 144-148/420-450Mhz Walkie Talkie 1800mAh Li-ion Battery(Black)
- Price
- $16.55
- Rating
- 4.5/5
- Reviews
- 10,373
- Age
- 8y ago

6 x Motorola CP100D Analog UHF Portable Non-Display Two Way Radio 16 Channel 4 Watt (403-480MHz) - 6 Pack Bundle
- Price
- $1610.78
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago
Trending
estimated 90-day click momentum
KENWOOD ProTalk NX-P1200AVK Two-Way Business Radio 5W VHF 64 Channels 15 HR Battery Construction & Warehouse Ready Rugged MIL-STD 810 IP55 Upgradable to Digital
- Price
- $297.90
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 6y ago

AM FM Walkman Radio:900mAh Rechargeable Portable Transistor Pocket Radio with Best Reception Digital Tuning LCD Screen Stereo Earphone Jack Sleep Timer and Alarm Clock for Jogging Walking Grey
- Price
- $21.79
- Rating
- 4.1/5
- Reviews
- 1,218
- Age
- 3y ago

6 x Motorola CP100D Analog UHF Portable Non-Display Two Way Radio 16 Channel 4 Watt (403-480MHz) - 6 Pack Bundle
- Price
- $1610.78
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago

KENWOOD PKT-300 2-Radio Value Pack with Accessories UHF Two-Way Business Radios 2W Power 6 Channels Rugged MIL-STD 810 IP52 Weather-Resistant 16-Hour Battery 6-Mile Range LCD Display
- Price
- $360.39
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 10mo ago

Retevis RT22 Two Way Radio Long Range Rechargeable Portable 2 Way Radio USB-C Charging Handsfree Walkie Talkies for Adults Cruise Hiking Camping(4 Pack)
- Price
- $39.40
- Rating
- 4.5/5
- Reviews
- 4,502
- Age
- 12y ago
Newest
by launch date
KENWOOD PKT-300 2-Radio Value Pack with Accessories UHF Two-Way Business Radios 2W Power 6 Channels Rugged MIL-STD 810 IP52 Weather-Resistant 16-Hour Battery 6-Mile Range LCD Display
- Price
- $360.39
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 10mo ago

Rocky Talkie Mountain Radio - Long Range Walkie Talkie FRS Handheld Radio 4 Day Battery Life Max Durability 2 Pack
- Price
- $211.07
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 1y ago

KENWOOD ProTalk PKT-300 UHF Business Two-Way Radio - MIL-STD 810 IP52 2W 99 Channels VOX Privacy Talk Up to 16-Hr Battery Wireless Cloning
- Price
- $188.69
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery
- Price
- $62.02
- Rating
- 4.4/5
- Reviews
- 1,455
- Age
- 1y ago

XHDATA D220 Portable Radio AM FM SW Shortwave Receiver Pocket Radios 2AA Battery Operated Transistor Radio with Excellent Reception for Gift Family Elder (Orange)
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 1,267
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
101
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 69%
Open market
16%
- PRUNUS27%
- Motorola Solutions18%
- BAOFENG14%
- Kenwood13%
- Retevis6%
- pxton5%
- Open — no brand owns it (11 brands, 16%)
Demand
Handheld Radio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Handheld Radio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- handheld radio53K/yr
- uhf radio38K/yr
- kenwood walkie talkie33K/yr
- prunus radio27K/yr
- hand held radio19K/yr
- radios motorola de largo alcance13K/yr
- prunus9K/yr
- motorola walkies4K/yr
- radio motorola largo alcance9K/yr
- prunus j-166 portable radio am fm5K/yr
Reviews and returns
What reviews say buyers love and hate about Handheld Radio
We read the reviews and the return reasons for every product selling here.
“Broke within week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Handheld Radio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









