handheld radio
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but prices mostly outside the sweet spot ($9.66–$1752.04) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 229K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,621.6avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$187.69avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Price range
Bad$9.66–$1752.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, handheld radio is a $1.0M/yr Amazon United States market (229K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
handheld radio market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $751K–$938K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
101
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
34%
Top 20: 69%
Open market
16%
- PRUNUS27%
- Motorola Solutions18%
- BAOFENG14%
- Kenwood13%
- Retevis6%
- pxton5%
- Open — no brand owns it (11 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -11.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top handheld radio search terms
- handheld radio53K/yr
- uhf radio38K/yr
- kenwood walkie talkie33K/yr
- prunus radio27K/yr
- hand held radio19K/yr
- radios motorola de largo alcance13K/yr
- prunus9K/yr
- motorola walkies4K/yr
- radio motorola largo alcance9K/yr
- prunus j-166 portable radio am fm5K/yr
Top handheld radio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRUNUS J-166 Portable Radio AM FM Battery Operated Radio with Tuning Light Back Clip Excellent Reception AM FM Radios Portable Transistor Radios
PRUNUS$9.964.4★8,318 rev
BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery
BAOFENG$62.024.4★1,455 rev
KENWOOD ProTalk NX-P1302AUK UHF Two-Way Business Radio MIL-STD 810 & IP55 64 Channels Up to 250 000 Sq Ft Coverage 15-Hr Battery Upgradeable to Digital for Warehouses & Job Sites
Kenwood$257.794.6★23 rev
Baofeng UV-5R Two Way Radio Dual Band 144-148/420-450Mhz Walkie Talkie 1800mAh Li-ion Battery(Black)
BAOFENG$16.554.5★10,373 rev
6 x Motorola CP100D Analog UHF Portable Non-Display Two Way Radio 16 Channel 4 Watt (403-480MHz) - 6 Pack Bundle
Motorola Solutions$1610.785.0★7 rev
Newest
by launch date
KENWOOD PKT-300 2-Radio Value Pack with Accessories UHF Two-Way Business Radios 2W Power 6 Channels Rugged MIL-STD 810 IP52 Weather-Resistant 16-Hour Battery 6-Mile Range LCD Display
Kenwood$360.3933 rev
Rocky Talkie Mountain Radio - Long Range Walkie Talkie FRS Handheld Radio 4 Day Battery Life Max Durability 2 Pack
Rocky Talkie$211.07260 rev
KENWOOD ProTalk PKT-300 UHF Business Two-Way Radio - MIL-STD 810 IP52 2W 99 Channels VOX Privacy Talk Up to 16-Hr Battery Wireless Cloning
Kenwood$188.6933 rev
BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery
BAOFENG$62.021,455 rev
XHDATA D220 Portable Radio AM FM SW Shortwave Receiver Pocket Radios 2AA Battery Operated Transistor Radio with Excellent Reception for Gift Family Elder (Orange)
XHDATA$9.901,267 rev
Trending
90-day click momentum
KENWOOD ProTalk NX-P1200AVK Two-Way Business Radio 5W VHF 64 Channels 15 HR Battery Construction & Warehouse Ready Rugged MIL-STD 810 IP55 Upgradable to Digital
Kenwood$297.903.9★
AM FM Walkman Radio:900mAh Rechargeable Portable Transistor Pocket Radio with Best Reception Digital Tuning LCD Screen Stereo Earphone Jack Sleep Timer and Alarm Clock for Jogging Walking Grey
Jazmm$21.794.1★
6 x Motorola CP100D Analog UHF Portable Non-Display Two Way Radio 16 Channel 4 Watt (403-480MHz) - 6 Pack Bundle
Motorola Solutions$1610.785.0★
KENWOOD PKT-300 2-Radio Value Pack with Accessories UHF Two-Way Business Radios 2W Power 6 Channels Rugged MIL-STD 810 IP52 Weather-Resistant 16-Hour Battery 6-Mile Range LCD Display
Kenwood$360.394.6★
Retevis RT22 Two Way Radio Long Range Rechargeable Portable 2 Way Radio USB-C Charging Handsfree Walkie Talkies for Adults Cruise Hiking Camping(4 Pack)
Retevis$39.404.5★
What buyers say about handheld radio
What buyers praise and complain about, mined from review topics.What buyers love
“Good buy for the money”
“Amazing sound”
“Really great build quality”
“Strong signal”
“Ease of use”
“As advertised”
“Long battery life”
“Easy carrying”
“I really like the size”
“Charges very quickly”
What buyers complain about
“Broke within week”
“Poor signal”
“Did not work”
“The radio system is a very poor quality product”
“Does not charge”
“Small size”
“Horrible battery life”
“poor sound quality”
“short range”
“Can be VERY loud”
Top return reasons
Common questions
- Is handheld radio profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 48 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the handheld radio niche?
- 17 brands and 101 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in handheld radio?
- Top complaints mined from reviews: Durability, Signal Strength, Functionality-Overall. The return rate is 3.1%.
- When does demand for handheld radio peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the handheld radio niche?
- Listings span $9.66–$1752.04; the average listing price is $187.69 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.