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Handheld Radio

Maybe

The top 5 products take only 34% of clicks. But prices span $9.66–$1752.04, mostly outside the sweet spot, so Handheld Radio is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$1.0M/yr229K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
34%top-5 click share · 17 brands · 101 sellers

Flapen Score

Handheld Radio against its category

The dotted line is the Electronics average. Past it, Handheld Radio is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handheld Radio market on Amazon at a glance

Shoppers on Amazon United States searched for Handheld Radio 229K times last year and spent an estimated $1.0M. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
2.4%
Market size, estimated
$1.0Ma year
Peak month
February1.4× the quietest month
Top search term
handheld radio53K searches a year

02 · Price

A sale here is worth $187.69.

Listings sell for $187.69 on average, from $9.66 to $1752.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $187.69 that is $0 to $19K a year per listing.

Average price
$187.69above the $15 to $100 sweet spot
Price range
$9.66–$1752.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Portable Audio & Video. It carries 1,622 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#107in Portable Audio & Video
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,622per listing
Listings tracked
48

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Handheld Radio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

101

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

16%

  • Brand 127%
  • Brand 218%
  • Brand 314%
  • Brand 413%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (11 brands, 16%)

Demand

Handheld Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Handheld Radio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handheld radio53K/yr
  • uhf radio38K/yr
  • kenwood walkie talkie33K/yr
  • prunus radio27K/yr
  • hand held radio19K/yr
  • radios motorola de largo alcance13K/yr
  • prunus9K/yr
  • motorola walkies4K/yr
  • radio motorola largo alcance9K/yr
  • prunus j-166 portable radio am fm5K/yr

Reviews and returns

What reviews say buyers love and hate about Handheld Radio

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
9%of negative reviews mention “Durability”
3.1%of orders come back
“Broke within week”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Handheld Radio questions

Answered from the same tracked data.