Handheld Gps
FailBuyers convert on only 0.4% of searches, so Handheld Gps is a Fail.
- Flapen Score
- 38 / 100Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 4338
- Market size
- $285K/yr314K searches / yr
- 90-day growth
- +2.7%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 125 sellers
Flapen Score
Handheld Gps against its category
The dotted line is the Electronics average. Past it, Handheld Gps is stronger. Inside it, weaker.
Market
The Handheld Gps market on Amazon at a glance
Shoppers on Amazon United States searched for Handheld Gps 314K times last year and spent an estimated $285K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.
- Searches, last 12 months
- 314K
- Growth, 90 days vs prior 90
- +2.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $285Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- handheld gps65K searches a year
02 · Price
A sale here is worth $215.94.
Listings sell for $215.94 on average, from $15.24 to $594.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $215.94 that is $0 to $22K a year per listing.
- Average price
- $215.94above the $15 to $100 sweet spot
- Price range
- $15.24–$594.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$22K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #33 within GPS, Finders & Accessories. It carries 2,146 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 91%
- Out of stock, average day
- 7.4%
- Average rank
- #33in GPS, Finders & Accessories
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 2,146per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Handheld Gps products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garmin 010-02256-00 eTrex 22x Rugged Handheld GPS Navigator Black/Navy
- Price
- $182.59
- Rating
- 4.3/5
- Reviews
- 2,055
- Age
- 7y ago

Handheld GPS for Hiking Rugged and Waterproof Handheld GPS Navigator 3.2 Sunlight Readable Screen Compact Satellite Handheld GPS with USA Topo Map Multi-GNSS Support Extra Battery Life
- Price
- $151.92
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 9mo ago

Garmin inReach Mini 2 Lightweight and Compact Satellite Communicator Hiking Handheld Orange - 010-02602-00
- Price
- $278.34
- Rating
- 4.6/5
- Reviews
- 2,174
- Age
- 4y ago

Garmin eTrex 32x Rugged Handheld GPS Navigator
- Price
- $243.07
- Rating
- 4.2/5
- Reviews
- 665
- Age
- 7y ago

Garmin eTrex SE GPS Handheld Navigator Extra Battery Life Wireless Connectivity Multi-GNSS Support Sunlight Readable Screen
- Price
- $135.62
- Rating
- 4.3/5
- Reviews
- 654
- Age
- 3y ago
Trending
estimated 90-day click momentum
S190 Handheld GPS Navigator Rugged Handheld GPS for Hiking with 3-Axis Compass 3.2 Color Display Handheld GPS with Preloaded USA Topo Maps 64GB Memory and Extra Battery Life
- Price
- $154.36
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

BHCnav NAVA F30 Handheld GPS Navigation Device Colorful Map Display Land Accuracy Surveying Equipment for Outdoor Hiking Hunting Traveling Adventures
- Price
- $177.75
- Rating
- 2.0/5
- Reviews
- 4
- Age
- 2y ago

Handheld GPS Survey Equipment BEVA GPS Land Measuring Instrument Mini Handheld GPS Units for Mountainous Land Slope and Flat Field
- Price
- $83.07
- Rating
- 3.9/5
- Reviews
- 248
- Age
- 5y ago

LandAirSea 54 GPS Tracker - Made in the USA from Domestic & Imported Parts. Long Battery Magnetic Waterproof Global Tracking. Subscription Required
- Price
- $15.24
- Rating
- 4.1/5
- Reviews
- 29,504
- Age
- 9y ago

Garmin GPSMAP 65s Button-Operated Handheld with Altimeter and Compass Expanded Satellite Support and Multi-Band Technology 2.6 Color Display
- Price
- $340.57
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 5y ago
Newest
by launch date
S190 Handheld GPS Navigator Rugged Handheld GPS for Hiking with 3-Axis Compass 3.2 Color Display Handheld GPS with Preloaded USA Topo Maps 64GB Memory and Extra Battery Life
- Price
- $154.36
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

Handheld GPS for Hiking Rugged and Waterproof Handheld GPS Navigator 3.2 Sunlight Readable Screen Compact Satellite Handheld GPS with USA Topo Map Multi-GNSS Support Extra Battery Life
- Price
- $151.92
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 9mo ago

NiesahYan A6 Handheld GPS for Hiking Multi GNSS Support Rugged Navigator
- Price
- $114.54
- Rating
- 3.5/5
- Reviews
- 27
- Age
- 10mo ago

Garmin Montana 710 Rugged GPS Handheld Navigator with Large 5-inch Glove-Friendly Touchscreen Satellite Imagery and Maps for Routing on Roads and Trails
- Price
- $556.02
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 1y ago

ZL180 Handheld GPS for Surveying High Precision Rugged Land Surveying Equipment for Ranches Garden Farmland and Parking Area Distance Measuring
- Price
- $79.72
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
125
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 97%
Open market
3%
- Garmin69%
- NiesahYan17%
- LandAirSea4%
- YuisyNie3%
- ZOLEO2%
- BEVA2%
- Open — no brand owns it (2 brands, 3%)
Demand
Handheld Gps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Handheld Gps search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- handheld gps65K/yr
- hiking gps31K/yr
- gps for hiking34K/yr
- handheld gps units21K/yr
- hand held gps23K/yr
- gps handheld21K/yr
- handheld gps for hiking14K/yr
- gps units17K/yr
- gps hiking13K/yr
- hiking gps devices16K/yr
Reviews and returns
What reviews say buyers love and hate about Handheld Gps
We read the reviews and the return reasons for every product selling here.
“Ineffective GPS devices”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Handheld Gps questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









