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Handheld Gps

Fail

Buyers convert on only 0.4% of searches, so Handheld Gps is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$285K/yr314K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
53%top-5 click share · 8 brands · 125 sellers

Flapen Score

Handheld Gps against its category

The dotted line is the Electronics average. Past it, Handheld Gps is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handheld Gps market on Amazon at a glance

Shoppers on Amazon United States searched for Handheld Gps 314K times last year and spent an estimated $285K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
0.4%
Market size, estimated
$285Ka year
Peak month
August1.5× the quietest month
Top search term
handheld gps65K searches a year

02 · Price

A sale here is worth $215.94.

Listings sell for $215.94 on average, from $15.24 to $594.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $215.94 that is $0 to $22K a year per listing.

Average price
$215.94above the $15 to $100 sweet spot
Price range
$15.24–$594.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #33 within GPS, Finders & Accessories. It carries 2,146 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
91%
Out of stock, average day
7.4%
Average rank
#33in GPS, Finders & Accessories
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
2,146per listing
Listings tracked
23

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Handheld Gps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$29K$43K$57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

125

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 97%

Open market

3%

  • Garmin69%
  • NiesahYan17%
  • LandAirSea4%
  • YuisyNie3%
  • ZOLEO2%
  • BEVA2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Handheld Gps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Handheld Gps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • handheld gps65K/yr
  • hiking gps31K/yr
  • gps for hiking34K/yr
  • handheld gps units21K/yr
  • hand held gps23K/yr
  • gps handheld21K/yr
  • handheld gps for hiking14K/yr
  • gps units17K/yr
  • gps hiking13K/yr
  • hiking gps devices16K/yr

Reviews and returns

What reviews say buyers love and hate about Handheld Gps

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “GPS”
14%of negative reviews mention “GPS”
5.7%of orders come back
“Ineffective GPS devices”
A buyer, on “GPS”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Handheld Gps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data