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Handheld Gps

Fail

Buyers convert on only 0.4% of searches, so Handheld Gps is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$285K/yr314K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
53%top-5 click share · 8 brands · 125 sellers

Flapen Score

Handheld Gps against its category

The dotted line is the Electronics average. Past it, Handheld Gps is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handheld Gps market on Amazon at a glance

Shoppers on Amazon United States searched for Handheld Gps 314K times last year and spent an estimated $285K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
0.4%
Market size, estimated
$285Ka year
Peak month
August1.5× the quietest month
Top search term
handheld gps65K searches a year

02 · Price

A sale here is worth $215.94.

Listings sell for $215.94 on average, from $15.24 to $594.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $215.94 that is $0 to $22K a year per listing.

Average price
$215.94above the $15 to $100 sweet spot
Price range
$15.24–$594.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #33 within GPS, Finders & Accessories. It carries 2,146 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
91%
Out of stock, average day
7.4%
Average rank
#33in GPS, Finders & Accessories
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
2,146per listing
Listings tracked
23

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Handheld Gps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

125

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

3%

  • Brand 169%
  • Brand 217%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Handheld Gps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Handheld Gps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handheld gps65K/yr
  • hiking gps31K/yr
  • gps for hiking34K/yr
  • handheld gps units21K/yr
  • hand held gps23K/yr
  • gps handheld21K/yr
  • handheld gps for hiking14K/yr
  • gps units17K/yr
  • gps hiking13K/yr
  • hiking gps devices16K/yr

Reviews and returns

What reviews say buyers love and hate about Handheld Gps

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “GPS”
14%of negative reviews mention “GPS”
5.7%of orders come back
“Ineffective GPS devices”
A buyer, on “GPS”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Handheld Gps questions

Answered from the same tracked data.