Is handheld cb radio profitable to sell on Amazon United States?

The niche generates $562K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (39/100).

How competitive is the handheld cb radio niche?

7 brands and 80 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in handheld cb radio?

Top complaints mined from reviews: Range, Value For Money, Functionality-Overall. The return rate is 4.5%.

When does demand for handheld cb radio peak?

Demand peaks in Oct; the busiest month runs 1.4× the quietest.

What does it cost to enter the handheld cb radio niche?

Listings span $43.07–$176.47; the average listing price is $92.52 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.

handheld cb radio

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$92.52

avg listing price — sweet spot $15–$100

Market size

Good$562K

$562K/yr · 425K searches

Review moat

Good1,333.23

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$43.07–$176.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, handheld cb radio is a $562K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

handheld cb radio market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $555K–$740K; units × avg price
Conversion rate: 1.4%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.9%
Avg brand age: 54 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

COBRA53%
Uniden21%
Midland11%
President6%
Tenway6%
radtel2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.4×

Open Trend

Top handheld cb radio search terms

handheld cb radio98K/yr -1.0%1.4% conv.
cb radio handheld77K/yr -24.5%1.0% conv.
hand held cb radio23K/yr +65.2%1.9% conv.
portable cb radios43K/yr +22.6%0.2% conv.
portable cb radio27K/yr -5.5%1.0% conv.
handheld cb radios 40 channel11K/yr -21.6%1.7% conv.
handheld cb19K/yr +3.2%1.5% conv.
hand held cb radios long range12K/yr -23.3%1.7% conv.
cb handheld radio11K/yr +16.4%1.4% conv.
handheld cb radios10K/yr -3.5%1.3% conv.

All search terms

Top handheld cb radio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cobra HHRT50 Road Trip CB Radio - 2-Way Handheld Emergency Radio with Access to Full 40 Channels & NOAA Alerts Rooftop Magnet Mount Antenna and Omni-Directional Microphone Black 6.3 x 2 x 1.75

COBRA$106.954.2★3,696 rev

Cobra HH50WXST Handheld CB Radio - Emergency Radio with Access to Full 40 Channels and NOAA Alerts Earphone Jack 4 Watt Power Output Noise Reduction and Dual Channel Monitoring Black

COBRA$93.224.2★1,965 rev

Uniden PRO401HH Professional Series 40 Channel Handheld CB Radio 4 Watts Power with Hi/Low Power Switch Auto noise cancellation Belt Clip And Strap Included 2.75in. x 4.33in. x 8.66in.

Uniden$63.183.9★4,017 rev

Midland 75-822 Handheld CB Radio & Mobile CB Radio Walkie Talkie with 40 Channels NOAA Weather Alerts Long Range Compatible with CB Antennas

Midland$98.244.2★4,787 rev

President Randy III FCC AM/FM Handheld CB Radio w/P Channels NRC Desktop Dock & Mobile Charge Module 7Color Display ASC VOX CTCSS/DCS Weather Channel Scan Skip Flashlight Key Lock (TXUS722)

President$176.474.3★519 rev

Newest

by launch date

Tenway TP-900 Pro 10W Handheld Ham Radio with GPS APRS NOAA Two Way Radio

Tenway$84.88101 rev

4mo ago

Baofeng Radio UV-5R Mini Ham Radio Handheld Long Range Radio 2pcs

BAOFENG$43.0771 rev

6mo ago

President Randy III FCC AM/FM Handheld CB Radio w/P Channels NRC Desktop Dock & Mobile Charge Module 7Color Display ASC VOX CTCSS/DCS Weather Channel Scan Skip Flashlight Key Lock (TXUS722)

President$176.47519 rev

10mo ago

Radtel RT-920 Walkie Talkie Long Range 8W Two-Way Radio SW MW LW CB 27MHz Receiver GMRS Radio Bluetooth Programmable AM FM SSB Noise Reduction NOAA Weather Alert (with Programming Cable)

radtel$54.938 rev

11mo ago

Cobra 75 All Road CB Radio Wireless Microphone with Bluetooth Connectivity - AM/FM Waterproof Pack of 1

COBRA$55.8815 rev

1y ago

What buyers say about handheld cb radio

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“First off, the build quality is solid”

Signal Strength11%

“Signals carry well within expected range”

Value For Money9%

“Great price”

Advertised Vs Actual Product5%

“As advertised”

Efficiency5%

“they work clear”

Ease Of Use4%

“Easy to use”

Portability4%

“Husband loves it carries on all our road trips”

Battery Life3%

“Battery life is good”

GPS3%

“This little handheld packs in a lot: GPS, APRS, Bluetooth programming, NOAA alerts, and a wide range of receive bands including AM/FM/CB/SW/MW/LW”

Functionality-Overall3%

“Lots Of Options Lots Of Frequencies”

What buyers complain about

Range12%

“Horrible range reception”

Value For Money10%

“Save you money thisnis not worth the price”

Functionality-Overall8%

“Didnt work”

Quality-Overall8%

“Poor quality control”

Signal Strength4%

“Not a good product cant get no reception”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Ease Of Use3%

“Radio is awkward to use”

Battery Life3%

“Unfortunately it took me too long to figure out this unit was not working on batteries”

Charging3%

“then it don't charge worth a crap I got to pull them out”

Advertised Vs Actual Product3%

“False advertisement still requires batteries”

Top return reasons

Functionality-Overall17%

Range16%

Advertised Vs Actual Product9%

Signal Strength9%

Size-Overall7%

Audio Quality6%

Defective Material/Parts5%

Compatibility-Overall4%

Connectivity-Overall3%

Quality-Overall3%

Common questions

Is handheld cb radio profitable to sell on Amazon United States?: The niche generates $562K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (39/100).
How competitive is the handheld cb radio niche?: 7 brands and 80 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in handheld cb radio?: Top complaints mined from reviews: Range, Value For Money, Functionality-Overall. The return rate is 4.5%.
When does demand for handheld cb radio peak?: Demand peaks in Oct; the busiest month runs 1.4× the quietest.
What does it cost to enter the handheld cb radio niche?: Listings span $43.07–$176.47; the average listing price is $92.52 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.