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Hand Held Radios

Fail

Prices span $9.90–$469.88, mostly outside the sweet spot, so Hand Held Radios is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$282K/yr162K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
40%top-5 click share · 15 brands · 146 sellers

Flapen Score

Hand Held Radios against its category

The dotted line is the Electronics average. Past it, Hand Held Radios is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Held Radios market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Held Radios 162K times last year and spent an estimated $282K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.5%
Market size, estimated
$282Ka year
Peak month
December1.6× the quietest month
Top search term
sony radio66K searches a year

02 · Price

A sale here is worth $70.59.

Listings sell for $70.59 on average, from $9.90 to $469.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $70.59 that is $0 to $7K a year per listing.

Average price
$70.59inside the $15 to $100 sweet spot
Price range
$9.90–$469.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #102 within Portable Audio & Video. It carries 3,065 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
89%
Out of stock, average day
1.0%
Average rank
#102in Portable Audio & Video
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
3,065per listing
Listings tracked
36

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hand Held Radios products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$42K$56K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

146

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 80%

Open market

14%

  • Sony43%
  • Panasonic17%
  • PRUNUS12%
  • SWDSTP6%
  • Jazmm5%
  • Sangean3%
  • Open — no brand owns it (9 brands, 14%)

Demand

Hand Held Radios search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Hand Held Radios search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sony radio66K/yr
  • radio sony33K/yr
  • portable radio with headphones15K/yr
  • pocket am fm radio7K/yr
  • pocket fm radio7K/yr
  • am fm pocket radio6K/yr
  • personal radio6K/yr
  • portable hd radio7K/yr
  • panasonic portable radio5K/yr
  • hd radio portable5K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Held Radios

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Audio Quality”
12%of negative reviews mention “Signal Strength”
3.6%of orders come back
“Couldn't get a signal”
A buyer, on “Signal Strength”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hand Held Radios questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data