Hand Held Radios
FailPrices span $9.90–$469.88, mostly outside the sweet spot, so Hand Held Radios is a Fail.
- Flapen Score
- 49 / 100Top 25% of 8,347 Electronics niches · +6 vs the category median of 4349
- Market size
- $282K/yr162K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 40%top-5 click share · 15 brands · 146 sellers
Flapen Score
Hand Held Radios against its category
The dotted line is the Electronics average. Past it, Hand Held Radios is stronger. Inside it, weaker.
Market
The Hand Held Radios market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Held Radios 162K times last year and spent an estimated $282K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $282Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- sony radio66K searches a year
02 · Price
A sale here is worth $70.59.
Listings sell for $70.59 on average, from $9.90 to $469.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $70.59 that is $0 to $7K a year per listing.
- Average price
- $70.59inside the $15 to $100 sweet spot
- Price range
- $9.90–$469.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #102 within Portable Audio & Video. It carries 3,065 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 89%
- Out of stock, average day
- 1.0%
- Average rank
- #102in Portable Audio & Video
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 3,065per listing
- Listings tracked
- 36
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Hand Held Radios products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony ICF-506 Analog Tuning Portable FM/AM Radio Black 2.14 lb
- Price
- $58.87
- Rating
- 4.5/5
- Reviews
- 2,507
- Age
- 9y ago

PRUNUS J-166 Portable Radio AM FM Battery Operated Radio with Tuning Light Back Clip Excellent Reception AM FM Radios Portable Transistor Radios
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 8,318
- Age
- 5y ago

Panasonic RF-P50d Pocket AM/FM Radio Silver RF-P50D
- Price
- $19.52
- Rating
- 4.2/5
- Reviews
- 2,664
- Age
- 10y ago

Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Silver (RF-2400D)
- Price
- $33.06
- Rating
- 4.5/5
- Reviews
- 33,342
- Age
- 23y ago

Sony ICFP26 Portable AM/FM Radio Black
- Price
- $64.11
- Rating
- 4.4/5
- Reviews
- 10,392
- Age
- 15y ago
Trending
estimated 90-day click momentum
AM/FM Personal Portable Mini Radio with Digital Tuning LCD Display and Backlight Time SWDSTP Rechargeable Pocket Radio with Earphone and Belt Clip for Walking Jogging
- Price
- $21.06
- Rating
- 4.1/5
- Reviews
- 478
- Age
- 2y ago

Sony XAV-AX4000 7-Inch Multimedia Receiver with Wireless Car Play/Android Auto and Maestro Ready (XAVAX4000)
- Price
- $469.88
- Rating
- 4.5/5
- Reviews
- 184
- Age
- 4y ago

Sony Stereo CD/Cassette Boombox Home Audio Radio Black (CFDS70BLK) 13.7 x 6.1 x 9 inches
- Price
- $135.71
- Rating
- 4.3/5
- Reviews
- 11,384
- Age
- 13y ago

SWDSTP Personal Portable FM Radio Pocket Radio with Excellent Reception Digital Tuning LCD Display Stereo Earphone with Volume Control Slider Removable Back Clip Mini Radio for Walking Jogging
- Price
- $13.17
- Rating
- 4.2/5
- Reviews
- 1,138
- Age
- 5y ago

Bluetooth AM FM Shortwave Radio with NOAA Weather Alert 1250mAh Rechargeable Portable Pocket Radio with Best Reception 5W Big Speaker Digital Tuner and Earphone Support SD Card and USB MP3 Player
- Price
- $27.65
- Rating
- 4.4/5
- Reviews
- 594
- Age
- 1y ago
Newest
by launch date
Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Black (RF-2400-K)
- Price
- $32.92
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 1y ago

Bluetooth AM FM Shortwave Radio with NOAA Weather Alert 1250mAh Rechargeable Portable Pocket Radio with Best Reception 5W Big Speaker Digital Tuner and Earphone Support SD Card and USB MP3 Player
- Price
- $27.65
- Rating
- 4.4/5
- Reviews
- 594
- Age
- 1y ago

Portable AM/FM Transistor Radio with Loud Speaker Battery or USB Powered - Compact Emergency Radio for Indoor Outdoor Travel & Storms (Model BJL-671)
- Price
- $18.48
- Rating
- 4.3/5
- Reviews
- 2,718
- Age
- 2y ago

AM/FM Personal Portable Mini Radio with Digital Tuning LCD Display and Backlight Time SWDSTP Rechargeable Pocket Radio with Earphone and Belt Clip for Walking Jogging
- Price
- $21.06
- Rating
- 4.1/5
- Reviews
- 478
- Age
- 2y ago

PRUNUS J-159 Pocket AM FM Radio Portable with Stereo Earphone Battery Operated Radio by 2 AAA Manual Preset Lock Key Walk man Radios Backlight Sleep Timer Mini Radios Digital Radio(No Speaker)
- Price
- $13.74
- Rating
- 4.1/5
- Reviews
- 369
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
146
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 80%
Open market
14%
- Sony43%
- Panasonic17%
- PRUNUS12%
- SWDSTP6%
- Jazmm5%
- Sangean3%
- Open — no brand owns it (9 brands, 14%)
Demand
Hand Held Radios search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Hand Held Radios search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sony radio66K/yr
- radio sony33K/yr
- portable radio with headphones15K/yr
- pocket am fm radio7K/yr
- pocket fm radio7K/yr
- am fm pocket radio6K/yr
- personal radio6K/yr
- portable hd radio7K/yr
- panasonic portable radio5K/yr
- hd radio portable5K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Held Radios
We read the reviews and the return reasons for every product selling here.
“Couldn't get a signal”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Held Radios questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









