hand held radios
Skip itPrices mostly outside the sweet spot ($9.90–$469.88) — this niche doesn't clear our bar today.
Avg price
Great$70.59avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good$282K$282K/yr · 162K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,065.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.90–$469.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hand held radios is a $282K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hand held radios market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $176K–$212K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 75%
- Out of stock
- 1.0%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
146
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
14%
- Sony43%
- Panasonic17%
- PRUNUS12%
- SWDSTP6%
- Jazmm5%
- Sangean3%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top hand held radios search terms
- sony radio66K/yr
- radio sony33K/yr
- portable radio with headphones15K/yr
- pocket am fm radio7K/yr
- pocket fm radio7K/yr
- am fm pocket radio6K/yr
- personal radio6K/yr
- portable hd radio7K/yr
- panasonic portable radio5K/yr
- hd radio portable5K/yr
Top hand held radios products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sony ICF-506 Analog Tuning Portable FM/AM Radio Black 2.14 lb
Sony$58.874.5★2,507 rev
PRUNUS J-166 Portable Radio AM FM Battery Operated Radio with Tuning Light Back Clip Excellent Reception AM FM Radios Portable Transistor Radios
PRUNUS$9.964.4★8,318 rev
Panasonic RF-P50d Pocket AM/FM Radio Silver RF-P50D
Panasonic$19.524.2★2,664 rev
Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Silver (RF-2400D)
Panasonic$33.064.5★33,342 rev
Sony ICFP26 Portable AM/FM Radio Black
Sony$64.114.4★10,392 rev
Newest
by launch date
Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Black (RF-2400-K)
Panasonic$32.92266 rev
Bluetooth AM FM Shortwave Radio with NOAA Weather Alert 1250mAh Rechargeable Portable Pocket Radio with Best Reception 5W Big Speaker Digital Tuner and Earphone Support SD Card and USB MP3 Player
Jazmm$27.65594 rev
Portable AM/FM Transistor Radio with Loud Speaker Battery or USB Powered - Compact Emergency Radio for Indoor Outdoor Travel & Storms (Model BJL-671)
BAIJIALI$18.482,718 rev
AM/FM Personal Portable Mini Radio with Digital Tuning LCD Display and Backlight Time SWDSTP Rechargeable Pocket Radio with Earphone and Belt Clip for Walking Jogging
SWDSTP$21.06478 rev
PRUNUS J-159 Pocket AM FM Radio Portable with Stereo Earphone Battery Operated Radio by 2 AAA Manual Preset Lock Key Walk man Radios Backlight Sleep Timer Mini Radios Digital Radio(No Speaker)
PRUNUS$13.74369 rev
Trending
90-day click momentumAM/FM Personal Portable Mini Radio with Digital Tuning LCD Display and Backlight Time SWDSTP Rechargeable Pocket Radio with Earphone and Belt Clip for Walking Jogging
SWDSTP$21.064.1★
Sony XAV-AX4000 7-Inch Multimedia Receiver with Wireless Car Play/Android Auto and Maestro Ready (XAVAX4000)
Sony$469.884.5★
Sony Stereo CD/Cassette Boombox Home Audio Radio Black (CFDS70BLK) 13.7 x 6.1 x 9 inches
Sony$135.714.3★
SWDSTP Personal Portable FM Radio Pocket Radio with Excellent Reception Digital Tuning LCD Display Stereo Earphone with Volume Control Slider Removable Back Clip Mini Radio for Walking Jogging
SWDSTP$13.174.2★
Bluetooth AM FM Shortwave Radio with NOAA Weather Alert 1250mAh Rechargeable Portable Pocket Radio with Best Reception 5W Big Speaker Digital Tuner and Earphone Support SD Card and USB MP3 Player
Jazmm$27.654.4★
What buyers say about hand held radios
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent sound”
“Good signal”
“Excellent value”
“Good quality”
“Ease of use”
“works like it should”
“Easy carrying”
“convenient size”
“Long battery life”
“Charge holds”
What buyers complain about
“Couldn't get a signal”
“Did Not Last”
“Hard to find things of quality these days”
“doesnt turn on”
“Does not charge”
“Small size”
“sound quality is terrible”
“No digital volume control”
“The life of the battery is SO BAD”
“Can be VERY loud”
Top return reasons
Common questions
- Is hand held radios profitable to sell on Amazon United States?
- The niche generates $282K/yr across 36 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the hand held radios niche?
- 15 brands and 146 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in hand held radios?
- Top complaints mined from reviews: Signal Strength, Durability, Quality-Overall. The return rate is 3.6%.
- When does demand for hand held radios peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the hand held radios niche?
- Listings span $9.90–$469.88; the average listing price is $70.59 (sweet spot $15–$100). The average incumbent carries 3,065 reviews — the moat a new listing must climb.