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Ham Radio Gifts

Fail

Demand is soft, at -25.0% this quarter, so Ham Radio Gifts is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$64K/yr216K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
44%top-5 click share · 21 brands · 26 sellers

Flapen Score

Ham Radio Gifts against its category

The dotted line is the Electronics average. Past it, Ham Radio Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ham Radio Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Ham Radio Gifts 216K times last year and spent an estimated $64K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
2.0%
Market size, estimated
$64Ka year
Peak month
December9.2× the quietest month
Top search term
ham radio accessories71K searches a year

02 · Price

A sale here is worth $14.67.

Listings sell for $14.67 on average, from $6.86 to $28.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.67 that is $0 to $1K a year per listing.

Average price
$14.67under the $15 to $100 sweet spot
Price range
$6.86–$28.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #5,988 within Portable Audio & Video. It carries 1,131 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
4.0%
Average rank
#5,988in Portable Audio & Video
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,131per listing
Listings tracked
37

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ham Radio Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

26

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

44%

Top 20: 80%

Open market

28%

  • Brand 121%
  • Brand 219%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Ham Radio Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Ham Radio Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ham radio accessories71K/yr
  • baofeng accessories46K/yr
  • ham radio gifts33K/yr
  • baofeng radio accessories23K/yr
  • radio accessories9K/yr
  • ready radio comms cards15K/yr
  • baofeng uv5r accessories8K/yr
  • comms cards4K/yr
  • gifts for ham radio enthusiasts6K/yr
  • radio comms cards3K/yr

Reviews and returns

What reviews say buyers love and hate about Ham Radio Gifts

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
2.2%of orders come back
“it is tight”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ham Radio Gifts questions

Answered from the same tracked data.