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Grandparents Day

Fail

Shoppers spend an estimated $47K a year here, so Grandparents Day is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$47K/yr110K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
28%top-5 click share · 36 brands · 39 sellers

Flapen Score

Grandparents Day against its category

The dotted line is the Electronics average. Past it, Grandparents Day is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandparents Day market on Amazon at a glance

Shoppers on Amazon United States searched for Grandparents Day 110K times last year and spent an estimated $47K. The top 5 brands take 35% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
3.9%
Market size, estimated
$47Ka year
Peak month
September76.7× the quietest month
Top search term
grandparents day decorations40K searches a year

02 · Price

A sale here is worth $10.99.

Listings sell for $10.99 on average, from $5.07 to $37.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.99 that is $0 to $1K a year per listing.

Average price
$10.99under the $15 to $100 sweet spot
Price range
$5.07–$37.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 43.3% of listings are out of stock. The average listing ranks #16,293 within Lighting & Studio. It carries 21 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
95%
Out of stock, average day
43.3%
Average rank
#16,293in Lighting & Studio
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
21per listing
Listings tracked
39

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Grandparents Day products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

39

Top-5 brand share

35%

Top 20: 78%

Top-5 click share

28%

Top 20: 74%

Open market

60%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Grandparents Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 76.7×

Search terms

Top Grandparents Day search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandparents day decorations40K/yr
  • grandparents day24K/yr
  • grandparents day backdrop24K/yr
  • grandparents day banner9K/yr
  • happy grandparents day banner6K/yr
  • happy grandparents day4K/yr
  • happy grandparents day backdrop4K/yr

Reviews and returns

What reviews say buyers love and hate about Grandparents Day

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
100%of negative reviews mention “Paint Quality”
2.9%of orders come back
“Warter color paint doesn't properly adhere to glossy paper”
A buyer, on “Paint Quality”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Grandparents Day questions

Answered from the same tracked data.