grandparents day
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible20.67avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good$5.07–$37.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, grandparents day is a $47K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
grandparents day market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $55K–$66K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #16,293
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 62%
- Out of stock
- 43.3%
- Avg brand age
- 23 months
- Avg seller age
- 207 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
39
Top-5 brand share
35%
Top 20: 78%
Top-5 click share
28%
Top 20: 74%
Open market
60%
- Eaguecros9%
- Adecortalk8%
- CUMIA7%
- RUYI6%
- Mocsicka6%
- JULMELON5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -24.6% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 76.7×
Top grandparents day search terms
- grandparents day decorations40K/yr
- grandparents day24K/yr
- grandparents day backdrop24K/yr
- grandparents day banner9K/yr
- happy grandparents day banner6K/yr
- happy grandparents day4K/yr
- happy grandparents day backdrop4K/yr
Top grandparents day products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adecortalk Colorful Happy Grandparents Day Banner Love Grandpa Grandma Bunting Banner Grandparents Day Backdrop for Grandparents Retirement Party Decorations Supplies
Adecortalk$5.075.0★4 rev
Mocsicka Happy Grandparents Day Backdrop Banner Love Grandparents Party Decorations Grandpa Grandma Retirement School Event Photo Booth Decor
Mocsicka$7.544.8★9 rev
JULMELON 8 Pcs Grandparents Day Decorations 3D Honeycomb Centerpieces
JULMELON$7.733.5★3 rev
Nepnuser Happy Grandparents Day Photo Booth Backdrop School Event Retirement Love Grandparents Party Decorations Grandpa Grandma Holiday Photo Wall Decor (5.93.6ft)
Nepnuser$6.774.7★67 rev
Happy Grandparents Day Backdrop 6x4FT Best Grandparents Ever Photography Background Grandma Grandpa Retirement Party Decorations Supplies Photo Props
RUYI$8.955.0★4 rev
Newest
by launch date
Grandparents Day Photo Booth Props for Family Celebration 12 Piece Set
Jazzoo$15.860 rev
Cinrobiye 24 Set Happy Grandparents Day Craft Grandparent Handprint Craft Kit DIY Hand Print Gift Greeting Cards with Large Ink Pads for Home School Activity Grandma Grandpa Party Favor Decor
Cinrobiye$15.9925 rev
party greeting Happy Grandparents Day Bulletin Board Set Grandma and Grandpa Party Classroom Decoration Family Paper Cutouts Bulletin Board Border for Retirement Party Chalkboard Wall Decor Supplies
party greeting$8.94340 rev
Jiinxunn Happy Grandparents Day Banner Grandparents Day Party Decorations
Jiinxunn$7.483 rev
Grandparents Day Party Decorations Best Grandparents Ever Banner Backdrop Happy Grandparents Day Banner Party Supplies
Eaguecros$10.272 rev
Trending
90-day click momentumGrandparents Day Photo Booth Props for Family Celebration 12 Piece Set
Jazzoo$15.860.0★
Happy Grandparents Day Backdrop 8x6FT - Best Grandma & Grandpa Photography Background for Party Decor Family Reunion School Event Retirement Celebration - Double Stitched Edges with 19.69FT Ribbon
Season's Friends$11.455.0★
2PCS Gifts for Grandpa Grandma Grandpa and Grandma Leather Path Hats Black
Gsspvii$17.944.9★
Happy Grandparents Day Hanging Swirls Party Supplies - Happy Grandparents Day Party Cut-Out Essential Decors - Grandma & Grandpa Outdoor Indoor Party Decoration Swirls - Set of 12 Counts
FSHANEE$6.830.0★
Cinrobiye 24 Set Happy Grandparents Day Craft Grandparent Handprint Craft Kit DIY Hand Print Gift Greeting Cards with Large Ink Pads for Home School Activity Grandma Grandpa Party Favor Decor
Cinrobiye$15.994.4★
What buyers say about grandparents day
What buyers praise and complain about, mined from review topics.What buyers love
“It helped create a fun little photo op without a lot of extra effort”
“It is a great size”
“The coloring on the banner is bright and clear, plus very child centered”
“The colors are printed nice and vibrant and the material seems durable”
“The design showed up nicely in pictures”
“The colors are printed nice and vibrant and the material seems durable”
“definitely will be able to be used for more than just one year”
“Good quality”
“Great price point”
“Overall, this is a bright, heartwarming, and easy-to-use decoration that's perfect for celebrating the love and appreciation grandparents deserve”
What buyers complain about
“Warter color paint doesn't properly adhere to glossy paper”
Top return reasons
Common questions
- Is grandparents day profitable to sell on Amazon United States?
- The niche generates $47K/yr across 39 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the grandparents day niche?
- 36 brands and 39 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in grandparents day?
- Top complaints mined from reviews: Paint Quality. The return rate is 2.9%.
- When does demand for grandparents day peak?
- Demand peaks in Aug–Sep; the busiest month runs 76.7× the quietest.
- What does it cost to enter the grandparents day niche?
- Listings span $5.07–$37.52; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.