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Gps

Fail

The top 5 brands take 96% of clicks, so Gps is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$5.4M/yr2.8M searches / yr
90-day growth
+3.1%search demand this quarter
Competition
63%top-5 click share · 7 brands · 81 sellers

Flapen Score

Gps against its category

The dotted line is the Electronics average. Past it, Gps is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gps market on Amazon at a glance

Shoppers on Amazon United States searched for Gps 2.8M times last year and spent an estimated $5.4M. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
1.8%
Market size, estimated
$5.4Ma year
Peak month
December1.3× the quietest month
Top search term
gps785K searches a year

02 · Price

A sale here is worth $107.72.

Listings sell for $107.72 on average, from $14.88 to $293.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $107.72 that is $215K to $269K a year per listing.

Average price
$107.72above the $15 to $100 sweet spot
Price range
$14.88–$293.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$215K–$269K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #304 within Car & Vehicle Electronics. It carries 2,546 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#304in Car & Vehicle Electronics
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
2,546per listing
Listings tracked
18

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

81

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

2%

  • Brand 170%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Gps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Gps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gps785K/yr
  • gps navigator for car646K/yr
  • garmin gps457K/yr
  • garmin gps for car203K/yr
  • car gps107K/yr
  • gps for car111K/yr
  • gps garmin72K/yr
  • navigation for car56K/yr
  • car in-dash navigation gps units52K/yr
  • gps finders & accessories53K/yr

Reviews and returns

What reviews say buyers love and hate about Gps

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “GPS”
16%of negative reviews mention “GPS”
5.8%of orders come back
“GPS Not Quite Perfect”
A buyer, on “GPS”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gps questions

Answered from the same tracked data.