Is gps profitable to sell on Amazon United States?

The niche generates $5.4M/yr across 18 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (47/100).

How competitive is the gps niche?

7 brands and 81 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in gps?

Top complaints mined from reviews: GPS, Battery Life, Functionality-Overall. The return rate is 5.8% — above our launch gate.

When does demand for gps peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the gps niche?

Listings span $14.88–$293.69; the average listing price is $107.72 (sweet spot $15–$100). The average incumbent carries 2,546 reviews — the moat a new listing must climb.

gps

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$5.4M

$5.4M/yr · 2.8M searches

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Good$107.72

avg listing price — sweet spot $15–$100

Review moat

Okay2,545.94

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$14.88–$293.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Quality Gap High Returns High Price Out of Stock

According to Flapen's Amazon United States niche tracking, gps is a $5.4M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gps market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $5.4M–$6.5M; units × avg price
Conversion rate: 1.8%
Avg BSR: #304
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 3.9%
Avg brand age: 29 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Garmin70%
HINYFVOZ10%
VOUJUCY6%
YIALT5%
LandAirSea5%
URFRU2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top gps search terms

gps785K/yr +0.1%0.7% conv.
gps navigator for car646K/yr +8.3%1.1% conv.
garmin gps457K/yr +7.4%1.6% conv.
garmin gps for car203K/yr +15.7%3.1% conv.
car gps107K/yr +3.8%0.7% conv.
gps for car111K/yr -8.5%0.9% conv.
gps garmin72K/yr -3.2%0.6% conv.
navigation for car56K/yr -9.0%0.5% conv.
car in-dash navigation gps units52K/yr -14.1%0.1% conv.
gps finders & accessories53K/yr -13.1%0.1% conv.

All search terms

Top gps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garmin Drive 53 GPS Navigator High-Resolution Touchscreen Simple On-Screen Menus and Easy-to-See Maps Driver Alerts

Garmin$104.284.3★1,962 rev

Garmin DriveSmart 66 6-inch Car GPS Navigator with Bright Crisp High-Resolution Maps and Garmin Voice Assist

Garmin$199.304.3★3,297 rev

Garmin Drive 53 GPS Navigator High-Resolution Touchscreen Simple On-Screen Menus and Easy-to-See Maps Driver Alerts (Renewed)

Garmin$90.694.1★242 rev

Garmin DriveSmart 76 7-inch Car GPS Navigator with Bright Crisp High-Resolution Maps and Garmin Voice Assist

Garmin$213.754.3★3,297 rev

Super Magnetic! 360 Days of Battery Life! Apple Find My Subscription-Free GPS Car Locator - Waterproof and Drop-Proof Stealth Tracking 1 Year Only Replacement Not Repair

YIALT$14.883.4★469 rev

Newest

by launch date

GPS Navigator for Car Truck RV 7 Touchscreen Navigation System with 2026 North America Maps Free Lifetime Updates Voice Guidance Custom Truck Routing Speed & Red Light Alerts

Cutebe$53.6020 rev

2mo ago

7 Inch GPS Navigator for Car Truck RV 2026 Latest Map GPS for Car with Free Lifetime Updates Voice Guidance Speed Alerts Custom Routing HD Touchscreen

VOUJUCY$69.7833 rev

3mo ago

GPS Navigator for Car Truck RV 7 Inch Touch Screen GPS for Car with 2026 Maps Free Lifetime Updates Voice Turn-by-Turn Guidance Speed Limit & Red Light Camera Alerts Custom Truck Routing

HINYFVOZ$59.6839 rev

4mo ago

GPS Navigator for Car Truck RV 9-Inch HD Touchscreen GPS for Car with 2026 Maps Free Lifetime Updates Voice Turn-by-Turn Guidance Speed & Red Light Camera Alerts Custom Truck Routing

HINYFVOZ$81.9818 rev

4mo ago

7 Inch GPS Navigator for Car Truck RV 2026 Latest Map GPS for Car with Free Lifetime Updates

VOUJUCY$66.4786 rev

5mo ago

What buyers say about gps

What buyers praise and complain about, mined from review topics.

What buyers love

GPS17%

“Great GPS Tracker”

Quality-Overall11%

“Excellent product”

Value For Money10%

“Excellent value for money”

Ease Of Use10%

“Extremely handy”

Assembly/Installation9%

“EASY TO SET UP”

Advertised Vs Actual Product7%

“Does the job”

Efficiency6%

“IT WORKS”

Battery Life3%

“Battery life is excellent”

Software/Application3%

“App is Easy to use”

Magnetic Strength/Adsorption2%

“Magnet is strong”

What buyers complain about

GPS16%

“GPS Not Quite Perfect”

Battery Life9%

“Battery doesn't last”

Functionality-Overall8%

“does not work right”

Value For Money8%

“Perfect just expensive”

Software/Application6%

“App is awful”

Charging6%

“Cant get it to charge”

Ease Of Use4%

“Difficult to use”

Size-Overall4%

“The screen is very large”

Instructions/User Manual/Troubleshooting4%

“instructions not clear”

Durability4%

“Does not last”

Top return reasons

GPS29%

Size-Overall13%

Functionality-Overall11%

Advertised Vs Actual Product6%

Value For Money6%

Connectivity-Overall5%

Charging4%

Compatibility-Overall4%