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Gopro Floaty

Fail

Shoppers spend an estimated $14K a year here, so Gopro Floaty is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$14K/yr13K searches / yr
90-day growth
+51.1%search demand this quarter
Competition
89%top-5 click share · 7 brands · 21 sellers

Flapen Score

Gopro Floaty against its category

The dotted line is the Electronics average. Past it, Gopro Floaty is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gopro Floaty market on Amazon at a glance

Shoppers on Amazon United States searched for Gopro Floaty 13K times last year and spent an estimated $14K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+51.1%
Conversion, latest week
6.4%
Market size, estimated
$14Ka year
Peak month
July2.7× the quietest month
Top search term
gopro float6K searches a year

02 · Price

A sale here is worth $16.93.

Listings sell for $16.93 on average, from $7.34 to $31.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $16.93 that is $0 to $2K a year per listing.

Average price
$16.93inside the $15 to $100 sweet spot
Price range
$7.34–$31.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #152 within Accessories. It carries 1,809 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#152in Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,809per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Gopro Floaty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Brand 150%
  • Brand 229%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Gopro Floaty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Gopro Floaty

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Compatibility-Overall”
5.3%of orders come back
“DOES NOT FIT GOPRO HERO 8. does not fit go pro hero 8.”
A buyer, on “Compatibility-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gopro Floaty questions

Answered from the same tracked data.