Is gopro profitable to sell on Amazon United States?

The niche generates $29.5M/yr across 33 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (43/100).

How competitive is the gopro niche?

7 brands and 96 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in gopro?

Top complaints mined from reviews: Battery Life, Connectivity-Overall, Quality-Overall. The return rate is 5.1% — above our launch gate.

When does demand for gopro peak?

Demand peaks in Jul–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the gopro niche?

Listings span $20.74–$676.50; the average listing price is $283.92 (sweet spot $15–$100). The average incumbent carries 3,914 reviews — the moat a new listing must climb.

gopro

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$29.5M

$29.5M/yr · 11.9M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$283.92

avg listing price — sweet spot $15–$100

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Review moat

Okay3,913.82

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Price range

Bad$20.74–$676.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, gopro is a $29.5M/yr Amazon United States market (11.9M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gopro market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: $28.4M–$35.5M; units × avg price
Conversion rate: 0.9%
Avg BSR: #38
Page quality: 0%
Prime: 82%
Sponsored: 100%
Out of stock: 4.8%
Avg brand age: 35 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

GoPro65%
AKASO25%
DJI6%
ODDV2%
Xilecam1%
Insta3601%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top gopro search terms

go pro3.8M/yr +9.5%0.7% conv.
gopro2.8M/yr +3.4%0.6% conv.
action camera1.1M/yr +4.3%0.5% conv.
go pro camera995K/yr +3.7%0.8% conv.
gopro hero 13752K/yr -6.3%1.3% conv.
go pro hero 13619K/yr -4.7%1.2% conv.
gopro camera219K/yr +7.8%0.6% conv.
gopro hero174K/yr +6.5%1.1% conv.
gopro hero 12204K/yr +1.0%1.1% conv.
go pro hero150K/yr +1.6%1.2% conv.

All search terms

Top gopro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black

AKASO$60.414.4★39,241 rev

GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video 27MP Photo + Compatability with HB-Series Lenses

GoPro$340.664.4★1,011 rev

GoPro Hero - Compact Waterproof Action Camera with 4K Ultra HD Video 12MP Photo Touch Screen

GoPro$199.153.8★1,355 rev

GoPro LIT Hero - Lightweight Compact Waterproof Action Camera with Built-in Light 4K60 Ultra HD Video 12MP Photo Touch Screen HyperSmooth Stabilization

GoPro$215.374.4★136 rev

GoPro Hero (Go Pro Hero) Black Compact - Waterproof Action Camera with 4K Ultra HD Video 12MP Photos Stabilization + 50-in-1 Accessory Kit + 64GB Card + More

GoPro$313.404.2★422 rev

Newest

by launch date

GoPro HERO13 Black Action Camera with 3 Enduro Batteries Dual Charger 64GB SD 5.3K HDR Video 27MP Photos HyperSmooth Stabilization Waterproof Design 47-Piece Accessory Kit 1-Year Warranty

GoPro$440.2850 rev

6mo ago

GoPro LIT Hero - Lightweight Compact Waterproof Action Camera with Built-in Light 4K60 Ultra HD Video 12MP Photo Touch Screen HyperSmooth Stabilization

GoPro$215.37136 rev

10mo ago

GoPro MAX2 - Waterproof 360 + Traditional Action Camera with Touch Screen Spherical 8K Video 29MP 360 Photos Easy Replaceable Lenses HyperSmooth Stabilization 6 Microphones

GoPro$401.24185 rev

10mo ago

GoPro HERO13 Black Extended Power Bundle - Includes Dual Battery Charger 3 Enduro Batteries 64GB SanDisk microSD Card Camera Case

GoPro$375.50192 rev

10mo ago

ODDV 4K60FPS 30MP Action Camera with Front LCD and Touch Rear Screens Underwater Camera with 5X Zoom 132FT Waterproof Camera EIS WiFi Remote ControlBlack

ODDV$49.74327 rev

1y ago

What buyers say about gopro

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Great deal”

Quality-Overall13%

“Amazing Quality”

Video Quality10%

“Video is clear”

Ease Of Use10%

“Easy to Use”

Image/Picture Clarity6%

“Picture quality is great”

Advertised Vs Actual Product3%

“As advertised”

Battery Life3%

“Very long battery life”

Add-Ons/Attachments3%

“Comes with a lot of useful attachments”

Water Resistance2%

“Waterproofing is perfect”

Portability2%

“easy to carry”

What buyers complain about

Battery Life7%

“Battery life is very short”

Connectivity-Overall6%

“saying lost connection even though I had great connection”

Quality-Overall5%

“Horrible quality”

Functionality-Overall5%

“Never worked”

Camera Quality4%

“Horrible camera”

Software/Application4%

“software is terrible”

Durability4%

“Broken”

Heating3%

“Overheated”

Value For Money3%

“yes it is very expensive”

Recording Feature3%

“it wouldnt record”

Top return reasons

Value For Money11%

Functionality-Overall8%

Camera Quality7%

Compatibility-Overall6%

Connectivity-Overall6%

Video Quality5%

Image/Picture Clarity5%

Advertised Vs Actual Product5%

Quality-Overall4%

Image/Video Stabilization4%

Common questions

Is gopro profitable to sell on Amazon United States?: The niche generates $29.5M/yr across 33 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (43/100).
How competitive is the gopro niche?: 7 brands and 96 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in gopro?: Top complaints mined from reviews: Battery Life, Connectivity-Overall, Quality-Overall. The return rate is 5.1% — above our launch gate.
When does demand for gopro peak?: Demand peaks in Jul–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the gopro niche?: Listings span $20.74–$676.50; the average listing price is $283.92 (sweet spot $15–$100). The average incumbent carries 3,914 reviews — the moat a new listing must climb.

gopro

gopro market data

Competition & brand share

Demand & seasonality

Top gopro search terms

Top gopro products on Amazon

Top sellers

Newest

Trending

What buyers say about gopro

What buyers love

What buyers complain about

Top return reasons

Common questions

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