Google Home
MaybeShoppers spend $15.0M a year here. But the top 5 brands take 100% of clicks, so Google Home is a Maybe.
- Flapen Score
- 50 / 100Top 21% of 8,347 Electronics niches · +7 vs the category median of 4350
- Market size
- $15.0M/yr5.5M searches / yr
- 90-day growth
- +23.9%search demand this quarter
- Competition
- 41%top-5 click share · 3 brands · 111 sellers
Flapen Score
Google Home against its category
The dotted line is the Electronics average. Past it, Google Home is stronger. Inside it, weaker.
Market
The Google Home market on Amazon at a glance
Shoppers on Amazon United States searched for Google Home 5.5M times last year and spent an estimated $15.0M. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.0M a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- +23.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $15.0Ma year
- Peak month
- December2.4× the quietest month
- Top search term
- sonos1.5M searches a year
02 · Price
A sale here is worth $246.74.
Listings sell for $246.74 on average, from $8.49 to $940.59. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $246.74 that is $370K to $493K a year per listing.
- Average price
- $246.74above the $15 to $100 sweet spot
- Price range
- $8.49–$940.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $370K–$493K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #775 within Wireless & Streaming Audio. It carries 1,204 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 71%
- Out of stock, average day
- 1.8%
- Average rank
- #775in Wireless & Streaming Audio
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 1,204per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 6 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Google Home products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sonos Era 100 SL - Compact Microphone-Free Speaker with WiFi Bluetooth - Black
- Price
- $173.40
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 4mo ago
Sonos Roam 2 - Black - Portable Waterproof Bluetooth Speaker
- Price
- $150.11
- Rating
- 4.3/5
- Reviews
- 1,614
- Age
- 2y ago
Sonos Era 100 SL - Compact Microphone-Free Speaker with WiFi Bluetooth - White
- Price
- $173.38
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 4mo ago
Google Nest Hub 7 Smart Display with Google Assistant (2nd Gen) - Chalk
- Price
- $108.78
- Rating
- 4.3/5
- Reviews
- 1,160
- Age
- 3y ago
Google Audio Bluetooth Speaker - Wireless Music Streaming Powerful Sound Assistant Built-in Wi-Fi and Bluetooth Connectivity Smart Home Control Stereo Pairing - Chalk
- Price
- $96.66
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 2y ago
Trending
90-day click momentum
Google - Premium Audio Speaker - 360-Degree Sound (Hazel)
- Price
- $100.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4w ago
Sonos Era 100 SL - Compact Microphone-Free Speaker with WiFi Bluetooth - Black
- Price
- $173.40
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 4mo ago
Sonos Era 100 SL - Compact Microphone-Free Speaker with WiFi Bluetooth - White
- Price
- $173.38
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 4mo ago
Sonos Play - Portable Bluetooth Speaker with WiFi Alexa 24-Hour Battery Life Charging Base - Black
- Price
- $289.94
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 4mo ago
Google Nest Mini 1st Generation Bluetooth Speaker (International Version) with US Power Adapter (Chalk) Gray GG1STAPG1
- Price
- $69.90
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 2y ago
Newest
by launch dateGoogle - Premium Audio Speaker - 360-Degree Sound (Hazel)
- Price
- $100.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4w ago
Sonos Era 100 SL - Compact Microphone-Free Speaker with WiFi Bluetooth - Black
- Price
- $173.40
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 4mo ago
Sonos Era 100 SL - Compact Microphone-Free Speaker with WiFi Bluetooth - White
- Price
- $173.38
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 4mo ago
Sonos Play - Portable Bluetooth Speaker with WiFi Alexa 24-Hour Battery Life Charging Base - White
- Price
- $291.81
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 4mo ago
Sonos Play - Portable Bluetooth Speaker with WiFi Alexa 24-Hour Battery Life Charging Base - Black
- Price
- $289.94
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
111
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
0%
- Sonos64%
- Google35%
- AMORTEK1%
Demand
Google Home search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Google Home search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonos1.5M/yr
- google home1.4M/yr
- sonos speakers970K/yr
- google home mini211K/yr
- google home devices191K/yr
- google speaker197K/yr
- google home speaker114K/yr
- google nest mini203K/yr
- sonos roam 2106K/yr
- sonos speaker100K/yr
Reviews and returns
What reviews say buyers love and hate about Google Home
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Connection issues
Constantly disconnects
Doesnt stay connected
crappy app
horrible app
The software is horrific
Poor sound quality
Was not very loud
the audio will simply cut out for periods of time
Way too expensive
At full price it's outrageous
Certainly not cheap
uneven quality
Very poor quality
Complete garbage
Love
Beautiful sound
Amazing sound
Sound is decent
Better Quality
The build quality is superb
Fantastic build quality
The installation is generally quick
Easy set up
Easy installation
Great buy
Money well spent
Good value
Very stable connection
Great connectivity
Easy to connect
Return
4.3% Return rate 10% Fixable by listing
Connection issues
Constantly disconnects
Doesnt stay connected
Poor sound quality
Was not very loud
the audio will simply cut out for periods of time
nothing is really compatible with anything else
after calling product support it seems like no way to make compatible
COMPATIBILITY ISSUES
Way too expensive
At full price it's outrageous
Certainly not cheap
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Google Home questions
Answered from the same tracked data.