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Gold Keyboard

Fail

Buyers convert on only 0.7% of searches, so Gold Keyboard is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$61K/yr218K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
42%top-5 click share · 20 brands · 39 sellers

Flapen Score

Gold Keyboard against its category

The dotted line is the Electronics average. Past it, Gold Keyboard is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Keyboard market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Keyboard 218K times last year and spent an estimated $61K. The top 5 brands take 64% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
0.7%
Market size, estimated
$61Ka year
Peak month
August1.5× the quietest month
Top search term
gold keyboard60K searches a year

02 · Price

A sale here is worth $37.87.

Listings sell for $37.87 on average, from $14.54 to $100.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $37.87 that is $0 to $4K a year per listing.

Average price
$37.87inside the $15 to $100 sweet spot
Price range
$14.54–$100.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #226 within Keyboards, Mice & Accessories. It carries 5,923 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
25.8%
Average rank
#226in Keyboards, Mice & Accessories
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
5,923per listing
Listings tracked
28

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gold Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

39

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

42%

Top 20: 92%

Open market

31%

  • Brand 126%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Gold Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gold Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold keyboard60K/yr
  • gold keyboard and mouse19K/yr
  • gold wireless keyboard and mouse22K/yr
  • gold keyboard and mouse wireless32K/yr
  • black and gold keyboard20K/yr
  • white and gold keyboard12K/yr
  • black and gold keyboard and mouse10K/yr
  • gold wireless keyboard10K/yr
  • wireless keyboard and mouse gold7K/yr
  • keyboard and mouse wireless gold6K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Keyboard

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
22%of negative reviews mention “Durability”
4.7%of orders come back
“Doesn't last”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Keyboard questions

Answered from the same tracked data.