- Flapen Score
- 27 / 100Ranks 7,921 of 8,347 Electronics niches · −16 vs the category median of 4327
- Market size
- $47K/yr66K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 19 sellers
Flapen Score
Gobo against its category
The dotted line is the Electronics average. Past it, Gobo is stronger. Inside it, weaker.
Market
The Gobo market on Amazon at a glance
Shoppers on Amazon United States searched for Gobo 66K times last year and spent an estimated $47K. The top 5 brands take 84% of clicks. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $47Ka year
- Top search term
- gobo24K searches a year
02 · Price
A sale here is worth $97.40.
Listings sell for $97.40 on average, from $35.95 to $289.14. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $97.40 that is $10K to $24K a year per listing.
- Average price
- $97.40inside the $15 to $100 sweet spot
- Price range
- $35.95–$289.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$24K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Lighting & Studio. It carries 543 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #230in Lighting & Studio
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 543per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Gobo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NEEWER Basics RGB Photography Flashlight 4 Colors/20 GOBO Filters/CRI95+/7500mAh 10W 6300K Portable LED Video Spotlight Patterned Ambient Aluminum Sunset Light for Recording Studio Lighting USB FL10
- Price
- $41.70
- Rating
- 4.6/5
- Reviews
- 1,103
- Age
- 1y ago

PHOTOOLEX RGB Photography Flashlight with 20 Metal Magnetic Gobos
- Price
- $44.86
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 1y ago

YKGOBO LED Logo GOBO Projector with DJ Effect Light Including Free Custom Glass GOBO to Project Image for Hotel Company Store Wedding Advertising Indoor Use (3 Year Full Support Warranty)
- Price
- $132.63
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 5y ago

SMALLRIG RGB LED Photography Flashlight 7500mAh Aluminum Alloy Patterned Ambient Light 4 Color Fill Light with 20 Patterned Filters Perfect for Photo Content Creation Accessories RF10C 4634
- Price
- $42.25
- Rating
- 4.5/5
- Reviews
- 2,008
- Age
- 2y ago

Bowens Mount Projector Attachment Spotlight Optical Snoot Photography kit for COB Monolight Portraits/Product Compatible with Aputure Amaran100X/D 200D/X Godox SL60/SmallRig 4 Color Filters 25 Gobos
- Price
- $105.71
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 2y ago
Trending
estimated 90-day click momentum
24Pcs M-Size 66mm Stainless Steel Gobos Kit for Optical Snoot | Heat-Resistant Light Modifier for Godox/Aputure/Westcott | Cinematic Shadows for Photography & Video Backgrounds
- Price
- $50.53
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

K&F CONCEPT SP25C 25W Photography Flashlight 20 Gobos 9000mAh 4000 Lux
- Price
- $57.49
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 4mo ago

SmallRig RF 05B Portable LED Photography Flashlight 1900K-8000K 2600mAh 5W-8W Zoom Video Light with Gobos Film Slides Filters Barndoor Spotlight Snoot Diffuser for Content Creators IP65 Rating -6137
- Price
- $35.95
- Rating
- 4.5/5
- Reviews
- 2,008
- Age
- 5mo ago

100W LED Logo GOBO Projector Ip67 Waterproof DJ Effect Light Including Free Custom Glass GOBO to Project Image for Hotel Company Store Wedding Advertising Indoor and Outdoor Use (100W)
- Price
- $289.14
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 3y ago

NiceVeedi 4-Color Handheld Photography Lighting Kit with 15 GOBO Filters & Tripod 6000mAh Rechargeable Photography Flashlight with Diffusion Zoomable Lighting for Video Recording/Sunset
- Price
- $37.81
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 1y ago
Newest
by launch date
K&F CONCEPT SP25C 25W Photography Flashlight 20 Gobos 9000mAh 4000 Lux
- Price
- $57.49
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 4mo ago

SmallRig RF 05B Portable LED Photography Flashlight 1900K-8000K 2600mAh 5W-8W Zoom Video Light with Gobos Film Slides Filters Barndoor Spotlight Snoot Diffuser for Content Creators IP65 Rating -6137
- Price
- $35.95
- Rating
- 4.5/5
- Reviews
- 2,008
- Age
- 5mo ago

24Pcs M-Size 66mm Stainless Steel Gobos Kit for Optical Snoot | Heat-Resistant Light Modifier for Godox/Aputure/Westcott | Cinematic Shadows for Photography & Video Backgrounds
- Price
- $50.53
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

NEEWER BASICS RGB Photography Flashlight with Desk Tripod Stand/4 Colors/20 Gobo Filters/7500mAh 10W 6300K CRI95+ Portable LED Spotlight Ambient Sunset Light for Video Recording Studio Lighting FL10
- Price
- $56.41
- Rating
- 4.6/5
- Reviews
- 1,103
- Age
- 9mo ago

PHOTOOLEX RGB Photography Flashlight with 20 Metal Magnetic Gobos
- Price
- $44.86
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
19
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
11%
- NEEWER44%
- PHOTOOLEX13%
- COLIFINE10%
- YKGOBO9%
- SMALLRIG7%
- DIFESURO5%
- Open — no brand owns it (4 brands, 11%)
Demand
Gobo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Gobo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gobo24K/yr
- gobo light14K/yr
- gobos7K/yr
- neewer fl109K/yr
- neewer flashlight4K/yr
- gobo lights3K/yr
- neewer basics fl104K/yr
Reviews and returns
What reviews say buyers love and hate about Gobo
We read the reviews and the return reasons for every product selling here.
“So Its not super bright”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gobo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









