go pro waterproof camera underwater
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$165.70avg listing price — sweet spot $15–$100
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Market size
Okay$155K$155K/yr · 99K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Review moat
Bad7,962.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad$15.74–$504.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, go pro waterproof camera underwater is a $155K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
go pro waterproof camera underwater market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $124K–$166K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 30 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
41
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
2%
- AKASO50%
- GoPro34%
- MiPremium6%
- ODDV5%
- FiTSTILL2%
- TIMNUT2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +19.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top go pro waterproof camera underwater search terms
- waterproof gopro30K/yr
- go pro for motorcycle20K/yr
- waterproof go pro12K/yr
- water proof go pro9K/yr
- go pri6K/yr
- gopeo6K/yr
- go pro underwater7K/yr
- hero camera6K/yr
- go pro waterproof camera underwater3K/yr
- go pro for motorcycle riding1K/yr
Top go pro waterproof camera underwater products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black
AKASO$60.414.4★39,241 rev
GoPro Hero (Go Pro Hero) Black Compact - Waterproof Action Camera with 4K Ultra HD Video 12MP Photos Stabilization + 50-in-1 Accessory Kit + 64GB Card + More
GoPro$313.404.2★422 rev
GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video 27MP Photo + Compatability with HB-Series Lenses
GoPro$340.664.4★1,011 rev
GoPro Hero - Compact Waterproof Action Camera with 4K Ultra HD Video 12MP Photo Touch Screen
GoPro$199.153.8★1,355 rev
AKASO Brave 4 Action Camera 4K 30fps Ultra Hd Video 20MP Photo EIS WiFi 2X Batteries Waterproof Underwater Camera Camcorder Bundle for Snorkel Travel Motorcycle Bicycle Helmet Accessories Kit
AKASO$76.744.4★17,188 rev
Newest
by launch date
AKASO 360 Action Camera Motorcycle Combo- 5.7K 360 Video with 1/2 48MP Sensors 72MP 360 Photo 360-SuperSmooth Invisible Selfie Stick 360 Horizon Lock AI Tracking
AKASO$270.41163 rev
ODDV 4K60FPS 30MP Action Camera with Front LCD and Touch Rear Screens Underwater Camera with 5X Zoom 132FT Waterproof Camera EIS WiFi Remote ControlBlack
ODDV$49.74327 rev
GoPro Hero (Go Pro Hero) Black Compact - Waterproof Action Camera with 4K Ultra HD Video 12MP Photos Stabilization + 50-in-1 Accessory Kit + 64GB Card + More
GoPro$313.40422 rev
GoPro HERO13 (Hero 13) Black - Waterproof Action Camera with 5.3K HDR Video 27MP Photos 1/1.9 Image Sensor Live Streaming Webcam Stabilization + 64GB Card & 50 Piece Accessory Kit - Bundle
GoPro$504.48399 rev
GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video 27MP Photo + Compatability with HB-Series Lenses
GoPro$340.661,011 rev
Trending
90-day click momentumAKASO 360 Action Camera Motorcycle Combo- 5.7K 360 Video with 1/2 48MP Sensors 72MP 360 Photo 360-SuperSmooth Invisible Selfie Stick 360 Horizon Lock AI Tracking
AKASO$270.414.4★
AKASO EK7000 Pro 4K30fps Action Camera with Touch Screen EIS 131ft Waterproof Underwater Camera Remote Control 5X Zoom with Helmet Accessories Kit (Standalone)
AKASO$75.314.5★
Xilecam Action Camera 1080P 30fps Sports Camera 40m/131ft Underwater Waterproof with 2 Batteries and Multi-Function Accessory
Xilecam$20.744.0★
FitStill Underwater Waterproof Diving Housing for Go Pro Hero 13/12/11/10/9 Black 60M/196FT Protective Underwater Diving Housing Shell Accessories (Hero 13/12/11/10/9 Black)
FiTSTILL$18.574.6★
GoPro Hero (Go Pro Hero) Black Compact - Waterproof Action Camera with 4K Ultra HD Video 12MP Photos Stabilization + 50-in-1 Accessory Kit + 64GB Card + More
GoPro$313.404.2★
What buyers say about go pro waterproof camera underwater
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Amazing Quality”
“Easy to operate”
“Great video”
“Picture quality is great”
“As advertised”
“Comes with a lot of useful attachments”
“It was completely waterproof”
“app was easy”
“Easy to mount almost anywhere”
What buyers complain about
“Battery life is very short”
“Horrible quality”
“Stopped working after one use”
“Camera is not reliable”
“In fact NONE of their cameras are CAPABLE”
“The audio is horrible”
“Not user friendly”
“yes it is very expensive”
“Poor quality for the included waterproof case”
“Instructions not very good”
Top return reasons
Common questions
- Is go pro waterproof camera underwater profitable to sell on Amazon United States?
- The niche generates $155K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the go pro waterproof camera underwater niche?
- 7 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in go pro waterproof camera underwater?
- Top complaints mined from reviews: Battery Life, Quality-Overall, Durability. The return rate is 5.3% — above our launch gate.
- When does demand for go pro waterproof camera underwater peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the go pro waterproof camera underwater niche?
- Listings span $15.74–$504.48; the average listing price is $165.70 (sweet spot $15–$100). The average incumbent carries 7,963 reviews — the moat a new listing must climb.