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50

gmrs radio

Worth a look

Shows a $2.2M/yr market, but weak search conversion (1.2%) keeps it on the watch list.

Market size 95Growth 19Conversion 15Competition 82Returns 41Price range 22Avg price 72Brand share 15Review moat 58Quality gap 58

Market size

Incredible$2.2M

$2.2M/yr · 1.6M searches

Competition

Great33%

top-5 click share — an open shelf

Avg price

Good$109.54

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,186.05

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Price range

Bad$24.77–$374.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gmrs radio is a $2.2M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

gmrs radio market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
$2.2M–$2.7M
units × avg price
Conversion rate
1.2%
Avg BSR
#276
Page quality
0%
Prime
98%
Sponsored
95%
Out of stock
0.0%
Avg brand age
55 months
Avg seller age
164 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

48

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

4%

  • Midland44%
  • BAOFENG31%
  • Radioddity11%
  • ABBREE4%
  • BTECH4%
  • Retevis2%
  • Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
80K60KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Top gmrs radio search terms

  • gmrs radio473K/yr
  • gmrs handheld radio218K/yr
  • midland walkie talkie190K/yr
  • gmrs mobile radio134K/yr
  • gmrs120K/yr
  • radioddity54K/yr
  • midland radio71K/yr
  • midland gmrs radio52K/yr
  • midland41K/yr
  • baofeng gmrs42K/yr
All search terms

Top gmrs radio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$65K6%$130K9%$195K12%$260K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gmrs radio

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Build quality is excellent”

Value For Money12%

“Great value for the money”

Ease Of Use10%

“easy to operate”

Signal Strength9%

“Excellent range”

Range6%

“Range is great”

Advertised Vs Actual Product5%

“As advertised”

Battery Life4%

“Battery life is awesome”

Audio Quality3%

“Audio is good”

Size-Overall2%

“Nice compact size”

Software/Application2%

“The mobile app is pretty easy to use”

What buyers complain about

Range9%

“No range”

Quality-Overall7%

“Quality is poor”

Battery Life7%

“Low battery life”

Functionality-Overall7%

“Barely worked”

Signal Strength6%

“antennas are BAD”

Charging5%

“they didnt charge”

Advertised Vs Actual Product4%

“Misleading Description”

Value For Money3%

“It is over priced for what it is”

Software/Application3%

“Programming software does not work with it either”

Size-Overall3%

“they are a little bigger”

Top return reasons

Range23%
Functionality-Overall10%
Charging8%
Advertised Vs Actual Product8%
Compatibility-Overall5%
Value For Money5%
Battery Life4%
Defective Material/Parts4%
Connectivity-Overall3%
Signal Strength3%

Common questions

Is gmrs radio profitable to sell on Amazon United States?
The niche generates $2.2M/yr across 57 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the gmrs radio niche?
10 brands and 48 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in gmrs radio?
Top complaints mined from reviews: Range, Quality-Overall, Battery Life. The return rate is 3.7%.
When does demand for gmrs radio peak?
Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the gmrs radio niche?
Listings span $24.77–$374.40; the average listing price is $109.54 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.