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51

ghost stickers

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but prices mostly outside the sweet spot ($2.69–$12.50) keeps it on the watch list.

Market size 6Growth 45Conversion 47Competition 84Returns 90Price range 0Avg price 19Brand share 96Review moat 93Quality gap 19

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Review moat

Great138.98

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.83

avg listing price — sweet spot $15–$100

Market size

Bad$22K

$22K/yr · 86K searches

Price range

Bad$2.69–$12.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, ghost stickers is a $22K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

ghost stickers market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$20K–$27K
units × avg price
Conversion rate
3.8%
Avg BSR
#5,094
Page quality
0%
Prime
95%
Sponsored
60%
Out of stock
14.7%
Avg brand age
21 months
Avg seller age
218 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

43

Top-5 brand share

33%

Top 20: 83%

Top-5 click share

31%

Top 20: 76%

Open market

63%

  • OYALAE10%
  • MUZIWAN6%
  • Eileent6%
  • Sochebun5%
  • Generic5%
  • Rytora5%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +16.1% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 7.7×

Top ghost stickers search terms

  • ghost stickers62K/yr
  • ghost sticker12K/yr
  • cute ghost stickers7K/yr
  • halloween ghost stickers4K/yr
All search terms

Top ghost stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6606%$1K9%$2K12%$3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ghost stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Great quality, sturdy stickers with lots and lots of variety”

Adhesion/Stickiness18%

“Very nice stickers that stick very well”

Value For Money12%

“Great deal”

Design-Overall7%

“A wide variety of designs”

Size-Overall5%

“such an adorable size too”

Fun/Entertainment Experience4%

“People had a fun time going through them”

Color3%

“Colors were nice”

Brightness/Shine/Glow3%

“nice shimmer to them”

Material Quality2%

“I would definitely recommend them for the fact that they are made of such high-quality vinyl”

Strength2%

“these are pretty strong”

What buyers complain about

Adhesion/Stickiness28%

“It sticks”

Quality-Overall13%

“They were not the highest quality stickers but”

Thickness10%

“Super-thin backing issues”

Size-Overall7%

“Larger than I thought”

Ease Of Use3%

“they are very difficult to peel off”

Durability3%

“It just rips”

Top return reasons

Size-Overall24%
Advertised Vs Actual Product18%
Adhesion/Stickiness17%
Value For Money12%
Quality-Overall9%
Design-Overall6%
Print Quality4%
Color4%
Shape/Style3%
Defective Material/Parts2%

Common questions

Is ghost stickers profitable to sell on Amazon United States?
The niche generates $22K/yr across 43 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the ghost stickers niche?
36 brands and 43 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in ghost stickers?
Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 1.3%.
When does demand for ghost stickers peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 7.7× the quietest.
What does it cost to enter the ghost stickers niche?
Listings span $2.69–$12.50; the average listing price is $6.83 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.