Is gaming keyboard and mouse profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 75 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (66/100).

How competitive is the gaming keyboard and mouse niche?

30 brands and 117 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in gaming keyboard and mouse?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.1%.

When does demand for gaming keyboard and mouse peak?

Demand peaks in Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the gaming keyboard and mouse niche?

Listings span $11.05–$95.04; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 6,704 reviews — the moat a new listing must climb.

gaming keyboard and mouse

Worth a look

Shows a sweet-spot price point ($31.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$31.27

avg listing price — sweet spot $15–$100

Market size

Great$1.9M

$1.9M/yr · 2.2M searches

Price range

Great$11.05–$95.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 6% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,704.27

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, gaming keyboard and mouse is a $1.9M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 66/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gaming keyboard and mouse market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: $1.9M–$2.5M; units × avg price
Launch success: 92%; 12 of 13 new (360d)
Conversion rate: 2.8%
Avg BSR: #167
Page quality: 0%
Prime: 99%
Sponsored: 85%
Out of stock: 1.9%
Avg brand age: 44 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

117

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

26%

Top 20: 70%

Open market

39%

Redragon17%
RedThunder14%
Logitech11%
MageGee8%
CHONCHOW5%
Orzly4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.9×

Open Trend

Top gaming keyboard and mouse search terms

gaming keyboard and mouse991K/yr -13.9%1.5% conv.
gaming mouse and keyboard168K/yr +5.9%1.1% conv.
wired keyboard and mouse155K/yr -6.9%5.5% conv.
wired keyboard and mouse combo151K/yr -10.9%6.9% conv.
keyboard and mouse wired130K/yr -4.8%5.1% conv.
keyboard and mouse gaming110K/yr -2.1%0.9% conv.
gaming keyboard and mouse combo64K/yr +80.4%0.7% conv.
mechanical gaming keyboard and mouse21K/yr +247.8%0.2% conv.
gaming mouse and keyboard combo55K/yr -17.1%1.6% conv.
rgb keyboard and mouse42K/yr -13.3%1.6% conv.

All search terms

Top gaming keyboard and mouse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 75 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redragon S101-3 PRO Gaming Keyboard and Mouse RGB Backlit Programmable Keyboard Mouse with Software Independent Macro Record Keys Value Combo Set New Update Version

Redragon$37.204.5★51,470 rev

Gaming Keyboard and Mouse Combo K1 RGB LED Backlit Keyboard with 104 Key for PC/Laptop(White)

MageGee$28.294.5★16,456 rev

Redragon Updated S107 Gaming Keyboard and Mouse RGB Gaming Keyboard and 10000 DPI Mouse Combo with 25-Key Anti-Ghosting 1K Hz Programmable Mice with Software Plug & Play to PC Laptop [Upgrade]

Redragon$29.044.5★6,267 rev

Logitech MK200 Media Combo Wired Keyboard and Mouse Full-Size Keyboard with Easy-Access Media Controls High-Definition Optical Mouse Plug and Play USB Connection Black

Logitech$17.044.5★2,688 rev

RedThunder K10 Wired Gaming Keyboard and Mouse and Wrist Rest Combo RGB Backlit Mechanical Feel Anti-ghosting Keyboard + 7D 7200 DPI Mice+Soft Leather Wrist Rest 3 in 1 PC Gamer Accessories(Black)

RedThunder$40.014.5★2,086 rev

Newest

by launch date

RedThunder K75 Wireless Membrane Keyboard & Mouse Combo 75% Side-Engraved Keycaps Optical Gaming Mouse with 4800DPI 3 Modes(BT/2.4G/Wired) Dual System RGB Backlit Rechargeable Battery Gradient Gray

RedThunder$49.4739 rev

3mo ago

Guiheng Wired 60% Gaming Keyboard and Mouse Combo Ultra-Compact 61 Keys RGB Backlit Mini Keyboard Lightweight 3200 DPI Optical Wired Gaming Set for Windows PC MAC PS5 Xbox Gamer(Gradient Grey)

Guiheng$15.27116 rev

3mo ago

X9 Performance Wired Keyboard and Mouse Combo - Large Print Backlit Keys for Seniors Lighted Computer Keyboard Wired 7 LED Colors 4 DPI Modes USB Plug and Play for Windows PC

X9 Performance$26.6965 rev

5mo ago

Wireless Gaming Keyboard and Mouse Combo LED Backlit Rechargeable Battery Ultra Compact Mechanical Feel Keyboard RGB Mice for PC Gamer Business Office Durable Ergonomic Wide Compatibility Black

Soulgenix$34.3727 rev

6mo ago

FOPETT 8870P Wired Keyboard and Mouse Combo - Full-Sized Computer Keyboards with 104 Round Keys Retro Typewriter Mouse and Keyboard for PC Windows Desktop Laptop - Pink Colorful

FOPETT$28.09104 rev

7mo ago

What buyers say about gaming keyboard and mouse

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Great buy”

Quality-Overall13%

“the build quality is excellent”

Touch/Button Controls9%

“Good touch”

Advertised Vs Actual Product7%

“As shown in picture”

Color6%

“The colors are very pretty”

Ease Of Use5%

“comfortable to hold”

Connectivity-Overall3%

“Easy connection”

Assembly/Installation3%

“well assembled”

Durability3%

“The materials feel durable and well-made, and it performs flawlessly”

Design-Overall3%

“The construction seems good”

What buyers complain about

Durability19%

“fell apart after few weeks”

Functionality-Overall10%

“Will not function”

Quality-Overall10%

“Garbage Quality”

Touch/Button Controls8%

“Keys hard to press”

Connectivity-Overall7%

“Connectivity issues”

Charging4%

“it not holds a charge”

Size-Overall3%

“Size is bad”

Value For Money3%

“cheaper”

Noise Level2%

“Squeaky”

Adhesion/Stickiness2%

“several letters are sticking”

Top return reasons

Functionality-Overall21%

Connectivity-Overall14%

Compatibility-Overall13%

Size-Overall12%

Touch/Button Controls4%

Advertised Vs Actual Product4%

Value For Money4%

Quality-Overall4%

Defective Material/Parts4%

Noise Level3%

Common questions

Is gaming keyboard and mouse profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 75 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (66/100).
How competitive is the gaming keyboard and mouse niche?: 30 brands and 117 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in gaming keyboard and mouse?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.1%.
When does demand for gaming keyboard and mouse peak?: Demand peaks in Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the gaming keyboard and mouse niche?: Listings span $11.05–$95.04; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 6,704 reviews — the moat a new listing must climb.