Gaming Keyboard and Mouse
PassGaming Keyboard and Mouse scores 66 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, demand is soft, at -7.4% this quarter, and an estimated 2.1% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 8,347 Electronics niches · +23 vs the category median of 4366
- Market size
- $1.9M/yr2.2M searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 26%top-5 click share · 30 brands · 117 sellers
Flapen Score
Gaming Keyboard and Mouse against its category
The dotted line is the Electronics average. Past it, Gaming Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Gaming Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United States searched for Gaming Keyboard and Mouse 2.2M times last year and spent an estimated $1.9M. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $1.9Ma year
- Peak month
- December2.9× the quietest month
- Top search term
- gaming keyboard and mouse991K searches a year
02 · Price
A sale here is worth $31.27.
Listings sell for $31.27 on average, from $11.05 to $95.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $31.27 that is $31K to $39K a year per listing.
- Average price
- $31.27inside the $15 to $100 sweet spot
- Price range
- $11.05–$95.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $31K–$39K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #167 within Keyboards, Mice & Accessories. It carries 6,704 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 99%
- Out of stock, average day
- 1.9%
- Average rank
- #167in Keyboards, Mice & Accessories
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 6,704per listing
- Listings tracked
- 75
04 · Newcomers
12 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Gaming Keyboard and Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
117
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
26%
Top 20: 70%
Open market
39%
- Brand 117%
- Brand 214%
- Brand 311%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Gaming Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Gaming Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gaming keyboard and mouse991K/yr
- gaming mouse and keyboard168K/yr
- wired keyboard and mouse155K/yr
- wired keyboard and mouse combo151K/yr
- keyboard and mouse wired130K/yr
- keyboard and mouse gaming110K/yr
- gaming keyboard and mouse combo64K/yr
- mechanical gaming keyboard and mouse21K/yr
- gaming mouse and keyboard combo55K/yr
- rgb keyboard and mouse42K/yr
Reviews and returns
What reviews say buyers love and hate about Gaming Keyboard and Mouse
We read the reviews and the return reasons for every product selling here.
“fell apart after few weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Gaming Keyboard and Mouse questions
Answered from the same tracked data.