Is funny stickers profitable to sell on Amazon United States?

The niche generates $344K/yr across 39 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (48/100).

How competitive is the funny stickers niche?

28 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in funny stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.

When does demand for funny stickers peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the funny stickers niche?

Listings span $3.25–$17.60; the average listing price is $8.75 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.

funny stickers

Skip it

Prices mostly outside the sweet spot ($3.25–$17.60) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good724.23

avg incumbent reviews — the moat a new listing must climb

Market size

Good$344K

$344K/yr · 1.7M searches

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.75

avg listing price — sweet spot $15–$100

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Price range

Bad$3.25–$17.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, funny stickers is a $344K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

funny stickers market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $350K–$438K; units × avg price
Conversion rate: 2.3%
Avg BSR: #975
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.6%
Avg brand age: 30 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 rising

Sellers

Top-5 brand share

75%

Top 20: 95%

Top-5 click share

44%

Top 20: 85%

Open market

23%

Puraesla30%
Debinolo18%
Oomloid11%
LakoArt9%
BLIVO7%
Loerykt3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top funny stickers search terms

funny stickers641K/yr -9.7%1.6% conv.
funny stickers for adults340K/yr -6.2%1.9% conv.
stickers for men93K/yr -3.5%0.5% conv.
sarcastic stickers68K/yr +3.0%2.6% conv.
funny sticker70K/yr +3.9%0.4% conv.
funny adult stickers62K/yr +0.5%2.2% conv.
funny work stickers53K/yr +1.4%1.8% conv.
funny decals37K/yr +8.5%0.2% conv.
inappropriate stickers41K/yr -10.4%1.1% conv.
funny water bottle stickers38K/yr +8.2%1.7% conv.

All search terms

Top funny stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

300 Pcs Funny Stickers for Adults Water Bottle Vinyl Meme Laptop Waterproof Cute Sticker Pack Scrapbook Planner Journal Stickers Supplies Gifts for Men Women Hard Hat Bumper

Oomloid$11.594.6★810 rev

200 Pcs Funny Stickers for Adults (Dirty) by Puraesla - Meme Water Bottles Sticker Pack Waterproof Cool Accesory for Laptop Hard Hats Sarcastic Scrapbooking Decals

Puraesla$10.594.6★1,398 rev

200 PCS Funny Holographic Stickers for Adults Waterproof Vinyl Sarcastic Meme Decals for Laptop Water Bottle Phone Kindle Journal Scrapbook Bumper Skateboard Luggage No Repeats

LakoArt$12.004.7★1,435 rev

300 Pcs Funny Gift Stickers for Adults (Dirty) Meme Water Bottles Prank Pack Waterproof Cool Sticker for Laptop Hard Hats Sarcastic Vinyl Decals Hilarious Gift

Debinolo$13.024.7★343 rev

200 PCS Hard Hat Stickers for Adults (No Duplicates) Sarcastic Meme & Funny Stickers for Water Bottles Toolbox Helmet & Hard Hat Accessories Ideal for All Blue Collar Workers

BLIVO$8.704.6★859 rev

Newest

by launch date

300 Pcs Funny Stickers for Adults Sarcastic Meme Vinyl Waterproof Sticker Pack for Water Bottle Laptop Hard Hat Bumper Scrapbook Planner Journal Stickers Supplies Gifts for Men Women

Greingways$10.19878 rev

1mo ago

300 Pcs Funny Stickers for Adults Water Bottle Vinyl Meme Laptop Waterproof Cute Sticker Pack Scrapbook Planner Journal Stickers Supplies Gifts for Men Women Hard Hat Bumper

Oomloid$11.59810 rev

3mo ago

Bluradio 200PCS Funny Sarcastic Stickers for Adults (Dirty)

Bluradio$10.0960 rev

5mo ago

300PCS Funny Stickers for Adults - Delulu is Da Solulu Sticker Pack By Puraesla - Sarcastic Meme Decals for Best Friends Co-Workers Waterproof Vinyl for Laptop Water Bottle Journal Scrapbooking

Puraesla$13.5299 rev

7mo ago

270+ PCS Holographic Funny Stickers for Adults Waterproof Vinyl Sarcastic Meme Decals for Laptop Water Bottle Phone Kindle Journal Scrapbook Bumper Skateboard Luggage No Repeats Accessories

VYRANA$9.10709 rev

8mo ago

What buyers say about funny stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“These stickers are good quality”

Value For Money16%

“Good Deal”

Adhesion/Stickiness15%

“good adhesion”

Fun/Entertainment Experience10%

“this set is a fun choice”

Advertised Vs Actual Product5%

“As advertised”

Durability4%

“they are still holding up”

Size-Overall4%

“Great size”

Color3%

“Bright colors”

Brightness/Shine/Glow2%

“love the sparkly”

Design-Overall2%

“The designs are cute”

What buyers complain about

Adhesion/Stickiness20%

“The adhesive isn't strong enough”

Quality-Overall14%

“Bad quality”

Advertised Vs Actual Product11%

“Looks are deceiving”

Size-Overall8%

“a little bigger than I thought they would be”

Durability7%

“Don't last”

Value For Money6%

“this was not worth the price”

Color3%

“Weird mix of really out-of-date themes and bad colors”

Water Resistance3%

“there's not really any kind of a protective layer on them that would make them waterproof”

Fun/Entertainment Experience2%

“Some weren't funny or even appropriate”

Thickness1%

“they were a little thin”

Top return reasons

Advertised Vs Actual Product32%

Size-Overall24%

Adhesion/Stickiness15%

Quality-Overall6%

Value For Money6%

Defective Material/Parts4%

Functionality-Overall2%