Is fujifilm pancake lens profitable to sell on Amazon United States?

The niche generates $251K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.7%. Flapen's verdict: Skip it (40/100).

How competitive is the fujifilm pancake lens niche?

5 brands and 61 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fujifilm pancake lens?

Top complaints mined from reviews: Auto Focus, Lenses, Image/Picture Clarity. The return rate is 8.2% — above our launch gate.

What does it cost to enter the fujifilm pancake lens niche?

Listings span $29.91–$491.20; the average listing price is $160.58 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.

fujifilm pancake lens

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great132.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$160.58

avg listing price — sweet spot $15–$100

Growth

Good+25.7%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$251K

$251K/yr · 75K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad$29.91–$491.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, fujifilm pancake lens is a $251K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fujifilm pancake lens market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $201K–$241K; units × avg price
Conversion rate: 2.1%
Avg BSR: #102
Page quality: 0%
Prime: 96%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

VILTROX44%
Fujifilm34%
TTARTISAN20%
Generic1%
Retropia1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 25 weeks — +25.7% search growth over the last 90 days.

Open Trend

Top fujifilm pancake lens search terms

fujifilm pancake lens14K/yr +32.0%1.4% conv.
viltrox 28mm f4.59K/yr +156.2%3.6% conv.
pancake lens11K/yr +8.9%0.6% conv.
pancake lens fujifilm6K/yr +78.6%1.6% conv.
fuji pancake lens9K/yr +4.4%1.1% conv.
fujifilm 27mm f2.86K/yr -6.6%2.1% conv.
viltrox 28mm4K/yr +10.7%3.2% conv.
fuji 27mm f2.84K/yr -5.6%2.4% conv.
viltrox pancake lens2K/yr +21.4%2.1% conv.
fujifilm 27mm3K/yr -19.9%2.1% conv.

All search terms

Top fujifilm pancake lens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fujifilm Fujinon XF27mmF2.8 R WR

Fujifilm$443.234.6★188 rev

VILTROX 28mm f4.5 Pancake Lens Fuji x AF 28mm f4.5 X Mount Lens for Fujifilm Fixed Aperture F4.5 Fuji x Mount for Fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4

VILTROX$91.303.7★153 rev

VILTROX 28mm F4.5 XF Pancake APS-C for Fuji XF Auto Focus Wide Angle Prime Lens for Fujifilm Fuji X-Mount X-Pro2 X-Pro3 X-S10 X-T20 X-T30 XT30II X-T200 X-H2 X-H2S X-T5 X-S20 X-T50 X-M5 X-E2S

VILTROX$92.044.4★229 rev

FUJIFILM FUJINON XF23mmF2.8 R WR Lens Black

Fujifilm$491.204.5★57 rev

VILTROX 28mm f4.5 Pancake Lens for Sony E Auto Focus 28mm f/4.5 FE Chips-Size Ultra-Thin Full Frame Lens for Sony E Mount

VILTROX$90.194.2★246 rev

Newest

by launch date

VILTROX 28mm F4.5 Pancake Lens for L-Mount AF 28mm f/4.5 L Ultra-Thin Autofocus Full Frame Prime Lens for Panasonic LUMIX S5 II S1 S9 S1R II Compatible with Leica SL2 SL3 Sigma FPL BF

VILTROX$97.869 rev

1mo ago

TTArtisan AF 27mm F2.8 X-Mount APS-C Pancake Lens for Fujifilm Ultra-Compact & Lightweight STM Prime for Fuji X-T5 X-T3 X-T30 X-E4 for Street & Travel Photography

TTARTISAN$153.453 rev

6mo ago

TTArtisan 25mm F2 XF-Mount APS-C Pancake Lens Wide-Angle MF Large Aperture Mirrorless Lenses for Fujifilm (X-T30 X100VI X-M5 X-E5 X-T5) for Daily Photography

TTARTISAN$59.333 rev

6mo ago

Original Retropia Repurposed Disposable Camera Mirrorless Lens | Unlimited Instant Film-Look Photos | Compact Pancake Lens 32mm Focal Length & Fixed f/11 Aperture (Sony E-Mount Mirrorless Compatible)

Retropia$42.3588 rev

1y ago

FUJIFILM FUJINON XF23mmF2.8 R WR Lens Black

Fujifilm$491.2057 rev

1y ago

What buyers say about fujifilm pancake lens

What buyers praise and complain about, mined from review topics.

What buyers love

Lenses39%

“this is absolutely perfect lens”

Quality-Overall9%

“The photos came out really nice”

Image/Picture Clarity8%

“Surprisingly good photo quality”

Value For Money7%

“great value”

Auto Focus5%

“Autofocus worked well out the box on mine”

Fun/Entertainment Experience4%

“fun to use”

Image Focus2%

“The autofocus is nicely responsive”

Advertised Vs Actual Product2%

“Performs as expected”

Weight Light2%

“Most Lightweight”

Size-Overall2%

“Size is of course a huge plus”

What buyers complain about

Auto Focus14%

“Its auto focus tries really hard”

Lenses11%

“Lens making camera glitches”

Image/Picture Clarity8%

“cant take any pictures”

Compatibility-Overall5%

“On X-M5 crashes the camera even after updating the firmware”

Image Focus5%

“I feel like it struggle to focus sometimes”

Value For Money3%

“not a $40 one”

Aperture3%

“and that the ridges for the aperture went around the entire lens”

Quality-Overall2%

“Again not complaining its a cheap lens”

Camera Quality2%

“Crashes my camera”

Connectivity-Overall2%

“Connection glitches”

Top return reasons

Lenses43%

Image/Picture Clarity9%

Auto Focus9%

Value For Money6%

Compatibility-Overall5%

Advertised Vs Actual Product3%

Quality-Overall3%

Camera Quality3%