fujifilm lens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great208.42avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.3M$1.3M/yr · 329K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Avg price
Bad$466.80avg listing price — sweet spot $15–$100
Price range
Bad$60.58–$1543.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fujifilm lens is a $1.3M/yr Amazon United States market (329K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
fujifilm lens market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $934K–$1.2M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
0%
- TTARTISAN41%
- Fujifilm36%
- VILTROX12%
- Tamron5%
- Sigma5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top fujifilm lens search terms
- fujifilm lens72K/yr
- x mount lens49K/yr
- fuji lens33K/yr
- ttartisan 27mm f2.823K/yr
- fujifilm lenses19K/yr
- fuji x mount lens18K/yr
- fujinon lens13K/yr
- fujifilm x mount lenses8K/yr
- fujifilm x mount lens13K/yr
- fujifilm xm5 lens10K/yr
Top fujifilm lens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TTArtisan AF 27mm F2.8 f/2.8 XF-Mount APS-C Auto Focus STM Lens for Fujifilm Fuji X-Mount Cameras X-T10 X-T2 X-T20 X-T30 X-T3 X-T4 X-T5 X-T100 X-T200 X-T30 X-PR01 X-PR02 X-PR03 X-E4 -Black
TTARTISAN$150.594.5★123 rev
Fujinon XF35mmF2 R WR - Black
Fujifilm$414.344.8★833 rev
TTArtisan 25mm F2 Wide-Angle APS-C Camera Lens Large Aperture Manual Fixed Camera Lens Compatible with Fuji X-Mount Cameras X-A2 X-A2 X-A3 X-A5 X-A7 X-H1 XT1 X-T2 X-T3 X-T20 X-T30 X-T100 X-T200 X-PRO1
TTARTISAN$60.584.3★238 rev
FUJIFILM FUJINON XF23mmF2.8 R WR Lens Black
Fujifilm$491.204.5★57 rev
FUJIFILM FUJINON XF23mmF2.8 R WR Lens Silver
Fujifilm$489.994.5★57 rev
Newest
by launch dateFUJIFILM FUJINON XF23mmF2.8 R WR Lens Black
Fujifilm$491.2057 rev
FUJIFILM FUJINON XF23mmF2.8 R WR Lens Silver
Fujifilm$489.9957 rev
Sigma 17-40mm F1.8 DC | Art for Fuji X Black
Sigma$903.1925 rev
VILTROX AF 28mm F4.5 Pancake X-Mount Lens for Fuji Auto Focus Chips-Size Ultra-Thin Prime Wide Angle Full Frame Camera Lens for fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4
VILTROX$90.59147 rev
VILTROX 28mm F4.5 XF Pancake APS-C for Fuji XF Auto Focus Wide Angle Prime Lens for Fujifilm Fuji X-Mount X-Pro2 X-Pro3 X-S10 X-T20 X-T30 XT30II X-T200 X-H2 X-H2S X-T5 X-S20 X-T50 X-M5 X-E2S
VILTROX$92.04229 rev
Trending
90-day click momentumVILTROX AF 28mm F4.5 Pancake X-Mount Lens for Fuji Auto Focus Chips-Size Ultra-Thin Prime Wide Angle Full Frame Camera Lens for fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4
VILTROX$90.594.7★
Fujifilm Fujinon XC 50-230mm f/4.5-6.7 OIS Lens - Black
Fujifilm$314.044.5★
FUJIFILM FUJINON XF23mmF2.8 R WR Lens Silver
Fujifilm$489.994.5★
Sigma 17-40mm F1.8 DC | Art for Fuji X Black
Sigma$903.194.9★
TTArtisan AF 27mm F2.8 f/2.8 XF-Mount APS-C Auto Focus STM Lens for Fujifilm Fuji X-Mount Cameras X-T10 X-T2 X-T20 X-T30 X-T3 X-T4 X-T5 X-T100 X-T200 X-T30 X-PR01 X-PR02 X-PR03 X-E4 -Black
TTARTISAN$150.594.5★
What buyers say about fujifilm lens
What buyers praise and complain about, mined from review topics.What buyers love
“Great lens at affordable price”
“Excellent product”
“great value”
“but wow the image quality difference is there”
“Most Lightweight”
“fast silent autofocusing”
“Finally a decent zoom for apsc”
“which makes it much easier to carry all day”
“focal length is perfect if you have to get just one prime for portraits”
“super compact compared to the other lenses I have for my X-S10”
What buyers complain about
“It did come a little dusty with some smudges on the lens”
“Its auto focus tries really hard”
“no aperture ring”
“The focus isn't all that accurate so be sure to take a few shots”
“On X-M5 crashes the camera even after updating the firmware”
“considerably heavier”
“it does not zoom in”
“It fits loosely and falls off”
“It's not cheap”
“the distortion correction is so strong that it almost seems to change the composition”
Top return reasons
Common questions
- Is fujifilm lens profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 26 tracked products. 90-day search growth is +12.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the fujifilm lens niche?
- 5 brands and 117 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fujifilm lens?
- Top complaints mined from reviews: Lenses, Auto Focus, Aperture. The return rate is 9.3% — above our launch gate.
- When does demand for fujifilm lens peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the fujifilm lens niche?
- Listings span $60.58–$1543.76; the average listing price is $466.80 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.