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Football Cutouts

Fail

Prices span $4.64–$14.48, mostly outside the sweet spot, so Football Cutouts is a Fail.

Flapen Score
29
29 / 100
Ranks 7,731 of 8,347 Electronics niches · −14 vs the category median of 43
Market size
$17K/yr51K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
67%top-5 click share · 9 brands · 19 sellers

Flapen Score

Football Cutouts against its category

The dotted line is the Electronics average. Past it, Football Cutouts is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Cutouts market on Amazon at a glance

Shoppers on Amazon United States searched for Football Cutouts 51K times last year and spent an estimated $17K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
3.7%
Market size, estimated
$17Ka year
Peak month
October70.1× the quietest month
Top search term
football stickers for poster board22K searches a year

02 · Price

A sale here is worth $9.05.

Listings sell for $9.05 on average, from $4.64 to $14.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $9.05 that is $0 to $905 a year per listing.

Average price
$9.05under the $15 to $100 sweet spot
Price range
$4.64–$14.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$905
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #2,121 within Skins & Decals. It carries 130 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#2,121in Skins & Decals
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
130per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Football Cutouts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • Brand 135%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 17%)

Demand

Football Cutouts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 70.1×

Search terms

Top Football Cutouts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football stickers for poster board22K/yr
  • football poster board decorations20K/yr
  • large football stickers4K/yr
  • football poster decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about Football Cutouts

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Advertised Vs Actual Product”
33%of negative reviews mention “Thickness”
3.6%of orders come back
“Just not as thick as I had hoped it would be”
A buyer, on “Thickness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Football Cutouts questions

Answered from the same tracked data.