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Foggles

Maybe

Buyers convert on 14.0% of searches. But demand is soft, at -5.3% this quarter, so Foggles is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$179K/yr77K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
66%top-5 click share · 12 brands · 38 sellers

Flapen Score

Foggles against its category

The dotted line is the Electronics average. Past it, Foggles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foggles market on Amazon at a glance

Shoppers on Amazon United States searched for Foggles 77K times last year and spent an estimated $179K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
14.0%
Market size, estimated
$179Ka year
Peak month
September1.4× the quietest month
Top search term
foggles37K searches a year

02 · Price

A sale here is worth $16.54.

Listings sell for $16.54 on average, from $3.79 to $39.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $16.54 that is $8K to $12K a year per listing.

Average price
$16.54inside the $15 to $100 sweet spot
Price range
$3.79–$39.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #167 within Car & Vehicle Electronics. It carries 2,049 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.4%
Average rank
#167in Car & Vehicle Electronics
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,049per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Foggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

38

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Brand 136%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Foggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Foggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foggles37K/yr
  • foggles aviation24K/yr
  • ifr foggles6K/yr
  • aviation foggles4K/yr
  • view limiting device aviation3K/yr
  • foggles ifr training aviation4K/yr

Reviews and returns

What reviews say buyers love and hate about Foggles

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“not a quality pair of goggles”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foggles questions

Answered from the same tracked data.