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50

foggles

Worth a look

Shows searches that convert (14.0% search→purchase), but soft demand (-5.3% this quarter) keeps it on the watch list.

Market size 36Growth 22Conversion 96Competition 31Returns 82Price range 68Avg price 79Brand share 36Review moat 45Quality gap 55

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$16.54

avg listing price — sweet spot $15–$100

Price range

Good$3.79–$39.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,049.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$179K

$179K/yr · 77K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, foggles is a $179K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

foggles market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$165K–$207K
units × avg price
Conversion rate
14.0%
Avg BSR
#167
Page quality
0%
Prime
94%
Sponsored
76%
Out of stock
0.4%
Avg brand age
87 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

38

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Saysurey36%
  • Speedo16%
  • Radians12%
  • Destination Departure10%
  • VIBAN10%
  • Pyramex4%
  • Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
2K1KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top foggles search terms

  • foggles37K/yr
  • foggles aviation24K/yr
  • ifr foggles6K/yr
  • aviation foggles4K/yr
  • view limiting device aviation3K/yr
  • foggles ifr training aviation4K/yr
All search terms

Top foggles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$18K15%$27K20%$36K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about foggles

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fit well and stay in place”

Suitability Fog14%

“They dont leak and dont fog up”

Comfort-Overall11%

“comfortable and keep water out well”

Value For Money10%

“affordable price”

Quality-Overall7%

“They are well constructed”

Water Resistance5%

“Great Goggles for Water Aerobics”

Leak-Proof4%

“they dont leak”

Adjustability/Rotatability/Reclining3%

“The strap is adjustable”

Advertised Vs Actual Product3%

“function as advertised”

Ease Of Cleaning3%

“Cleans goggles well”

What buyers complain about

Quality-Overall13%

“not a quality pair of goggles”

Comfort-Overall11%

“Not comfortable at all”

Leak-Proof11%

“They leak”

Durability10%

“Not for long periods of use”

Size-Overall6%

“they do not fit my face”

Suitability Fog6%

“after 3 uses they started to fog up”

Strap/String Quality4%

“The straps of these goggles will not stay in the strap holder making them come loose constantly”

Image/Picture Clarity4%

“They have horrible distortion in the see through part”

Scratch Resistance4%

“These glasses scratch easily”

Cushion3%

“These glasses dont offer any meaningful padding or protection for the nose”

Top return reasons

Size-Overall54%
Leak-Proof7%
Value For Money7%
Comfort-Overall6%
Functionality-Overall4%
Advertised Vs Actual Product3%
Quality-Overall2%
Water Resistance2%
Strap/String Quality2%
Color1%

Common questions

Is foggles profitable to sell on Amazon United States?
The niche generates $179K/yr across 17 tracked products. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the foggles niche?
12 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in foggles?
Top complaints mined from reviews: Quality-Overall, Comfort-Overall, Leak-Proof. The return rate is 1.7%.
When does demand for foggles peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the foggles niche?
Listings span $3.79–$39.36; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 2,049 reviews — the moat a new listing must climb.