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Floor Alarm Mats for Elderly

Fail

The top 5 brands take 98% of clicks, so Floor Alarm Mats for Elderly is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$146K/yr29K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
66%top-5 click share · 6 brands · 17 sellers

Flapen Score

Floor Alarm Mats for Elderly against its category

The dotted line is the Electronics average. Past it, Floor Alarm Mats for Elderly is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Alarm Mats for Elderly market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Alarm Mats for Elderly 29K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
5.2%
Market size, estimated
$146Ka year
Peak month
May1.6× the quietest month
Top search term
floor alarm mats for elderly7K searches a year

02 · Price

A sale here is worth $97.30.

Listings sell for $97.30 on average, from $22.97 to $187.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $97.30 that is $0 to $10K a year per listing.

Average price
$97.30inside the $15 to $100 sweet spot
Price range
$22.97–$187.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #629 within Security & Surveillance. It carries 669 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
10.0%
Average rank
#629in Security & Surveillance
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
669per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Floor Alarm Mats for Elderly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 215%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Floor Alarm Mats for Elderly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Floor Alarm Mats for Elderly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor alarm mats for elderly7K/yr
  • floor mat alarm for elderly6K/yr
  • smart caregiver4K/yr
  • alarm mat3K/yr
  • pressure mat alarm3K/yr
  • alarm mats for elderly3K/yr
  • smart caregiver alert system4K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Alarm Mats for Elderly

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
9.0%of orders come back
“Then Ill stopped working”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Floor Alarm Mats for Elderly questions

Answered from the same tracked data.