Is flix stick streaming device profitable to sell on Amazon United States?

The niche generates $75K/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (29/100).

How competitive is the flix stick streaming device niche?

4 brands and 141 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in flix stick streaming device?

Top complaints mined from reviews: Software/Application, Functionality-Overall, Connectivity-Overall. The return rate is 3.2%.

What does it cost to enter the flix stick streaming device niche?

Listings span $21.05–$70.84; the average listing price is $40.49 (sweet spot $15–$100). The average incumbent carries 21,662 reviews — the moat a new listing must climb.

flix stick streaming device

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$40.49

avg listing price — sweet spot $15–$100

Price range

Incredible$21.05–$70.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Market size

Bad$75K

$75K/yr · 244K searches

Review moat

Bad21,661.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, flix stick streaming device is a $75K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

flix stick streaming device market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $61K–$81K; units × avg price
Conversion rate: 0.8%
Avg BSR: #127
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.9%
Avg brand age: 29 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

141

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

ANYKU53%
Oucift24%
Roku12%
XIAOMI11%

Demand

Weekly Amazon search volume, last 33 weeks — -36.3% search growth over the last 90 days.

Open Trend

Top flix stick streaming device search terms

flix stick88K/yr -21.3%0.4% conv.
flixy tv stick streaming device20K/yr +148.9%0.3% conv.
flix stick streaming device98K/yr -76.4%0.4% conv.
flix stick streaming device for tv5K/yr +90.2%0.4% conv.
flix stick tv11K/yr -53.8%0.1% conv.
flick stick streaming device9K/yr -54.8%0.8% conv.
flex stick for tv streaming4K/yr -27.3%0.1% conv.
flix stick for free tv5K/yr -83.0%0.0% conv.
flix stick streaming device pro4K/yr -85.2%0.6% conv.

All search terms

Top flix stick streaming device products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wireless HDMI Display Adapter 4k 1080p iOS Flix Stick Streaming Device TV Movies Shows Receiver Mirroring Connector for iPhone iPad Applicable to Various Scenarios Enjoy The Audio-Visual Feast

ANYKU$46.983.0★30 rev

Oucift Wireless HDMI Display Adapter Transmitter Receiver for Flix Stick Streaming Device 4k 1080p Screen Mirroring Bluetooth Adapter for iOS iPhone iPad TV WiFi Adapter Smart TV Converter Extender

Oucift$42.843.0★9 rev

Xiaomi TV Stick 4K (2nd Gen) Streaming Media Player Device Google TV Cast Dolby Vision HDR10+ Atmos Dual Band Wi-Fi 6 with 360 Bluetooth Voice Remote Control

XIAOMI$70.844.4★59 rev

Roku Streaming Stick HD HD Streaming Device for TV with Roku Voice Remote Free & Live TV

Roku$21.054.7★21,838 rev

Roku Streaming Stick Plus - 4K & HDR Roku Streaming Device for TV with Voice Remote - Free & Live TV

Roku$27.344.6★9,367 rev

Newest

by launch date

Xiaomi TV Stick 4K (2nd Gen) Streaming Media Player Device Google TV Cast Dolby Vision HDR10+ Atmos Dual Band Wi-Fi 6 with 360 Bluetooth Voice Remote Control

XIAOMI$70.8459 rev

6mo ago

Oucift Wireless HDMI Display Adapter Transmitter Receiver for Flix Stick Streaming Device 4k 1080p Screen Mirroring Bluetooth Adapter for iOS iPhone iPad TV WiFi Adapter Smart TV Converter Extender

Oucift$42.849 rev

6mo ago

Wireless HDMI Display Adapter 4k 1080p iOS Flix Stick Streaming Device TV Movies Shows Receiver Mirroring Connector for iPhone iPad Applicable to Various Scenarios Enjoy The Audio-Visual Feast

ANYKU$46.9830 rev

8mo ago

Roku Streaming Stick HD HD Streaming Device for TV with Roku Voice Remote Free & Live TV

Roku$21.0521,838 rev

1y ago

Roku Streaming Stick Plus - 4K & HDR Roku Streaming Device for TV with Voice Remote - Free & Live TV

Roku$27.349,367 rev

1y ago

What buyers say about flix stick streaming device

What buyers praise and complain about, mined from review topics.

What buyers love

Software/Application24%

“Great Streaming”

Assembly/Installation18%

“EASY TO INSTALL AND USE”

Ease Of Use11%

“Ease of Use”

Value For Money10%

“Very affordable”

Quality-Overall8%

“Excellent product”

Advertised Vs Actual Product4%

“As advertised”

Connectivity-Overall3%

“connectivity is great”

Compatibility-Overall3%

“They paired easily”

Voice Control3%

“Great voice control”

Signal Strength1%

“never loses signal”

What buyers complain about

Software/Application13%

“looks like an in app bug”

Functionality-Overall12%

“Did not work”

Connectivity-Overall11%

“Constantly lost connection”

Durability11%

“Broken”

Quality-Overall7%

“at a slight lower quality”

Compatibility-Overall4%

“Compatibility Issues”

Assembly/Installation3%

“NOT easy to set up”

Touch/Button Controls3%

“Buttons stopped working one month in”

Audio Volume3%

“Volume control is uncontrollable”

Value For Money2%

“price/performance is too”

Top return reasons

Compatibility-Overall39%

Functionality-Overall15%

Connectivity-Overall13%

Software/Application7%

Value For Money5%

Defective Material/Parts3%

Constant Reboot Or Restart3%

Advertised Vs Actual Product2%

Assembly/Installation2%

Audio Volume1%

Common questions

Is flix stick streaming device profitable to sell on Amazon United States?: The niche generates $75K/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (29/100).
How competitive is the flix stick streaming device niche?: 4 brands and 141 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in flix stick streaming device?: Top complaints mined from reviews: Software/Application, Functionality-Overall, Connectivity-Overall. The return rate is 3.2%.
What does it cost to enter the flix stick streaming device niche?: Listings span $21.05–$70.84; the average listing price is $40.49 (sweet spot $15–$100). The average incumbent carries 21,662 reviews — the moat a new listing must climb.