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Flat Extension Cord

Maybe

Shoppers spend an estimated $5.9M a year here. But the products selling today already average 4.7★, so Flat Extension Cord is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 8,347 Electronics niches · +21 vs the category median of 43
Market size
$5.9M/yr5.0M searches / yr
90-day growth
-3.3%search demand this quarter
Competition
32%top-5 click share · 20 brands · 39 sellers

Flapen Score

Flat Extension Cord against its category

The dotted line is the Electronics average. Past it, Flat Extension Cord is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Extension Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Flat Extension Cord 5.0M times last year and spent an estimated $5.9M. The top 5 brands take 55% of clicks. Demand peaks in Jan. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
9.0%
Market size, estimated
$5.9Ma year
Peak month
January1.5× the quietest month
Top search term
flat extension cord1.2M searches a year

02 · Price

A sale here is worth $13.06.

Listings sell for $13.06 on average, from $4.44 to $27.45. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 10,000 to 12,500 of them. At $13.06 that is $131K to $163K a year per listing.

Average price
$13.06under the $15 to $100 sweet spot
Price range
$4.44–$27.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
10,000–12,500
Revenue per listing a year
$131K–$163K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #48 within Accessories & Supplies. It carries 9,615 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#48in Accessories & Supplies
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
9,615per listing
Listings tracked
42

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Flat Extension Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

39

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

32%

Top 20: 81%

Open market

38%

  • Brand 117%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Flat Extension Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Flat Extension Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat extension cord1.2M/yr
  • extension cord flat wall plug769K/yr
  • flat plug power strip598K/yr
  • flat outlet extender373K/yr
  • flat plug extension cord430K/yr
  • power strip flat plug205K/yr
  • flat plug156K/yr
  • flat wall plug166K/yr
  • flat wall extension cord142K/yr
  • flat power strip128K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Extension Cord

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.6%of orders come back
“Falls apart”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flat Extension Cord questions

Answered from the same tracked data.