Fitbit Sense Bands

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+12.0%

Conversion, latest week

3.4%

Market size, estimated

$1.0Ma year

Peak month

December1.4× the quietest month

Top search term

fitbit versa 4 bands648K searches a year

Listings sell for $10.28 on average, from $6.09 to $19.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $10.28 that is $13K to $15K a year per listing.

Average price

$10.28under the $15 to $100 sweet spot

Price range

$6.09–$19.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

$13K–$15K

Returns

3.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #122 within Wearable Technology. It carries 1,963 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#122in Wearable Technology

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,963per listing

Listings tracked

45

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months