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Fitbit Charge 6 Charger

Fail

The top 5 products take 74% of clicks, so Fitbit Charge 6 Charger is a Fail.

Flapen Score
48
48 / 100
Top 28% of 8,347 Electronics niches · +5 vs the category median of 43
Market size
$529K/yr246K searches / yr
90-day growth
+31.4%search demand this quarter
Competition
74%top-5 click share · 9 brands · 22 sellers

Flapen Score

Fitbit Charge 6 Charger against its category

The dotted line is the Electronics average. Past it, Fitbit Charge 6 Charger is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitbit Charge 6 Charger market on Amazon at a glance

Shoppers on Amazon United States searched for Fitbit Charge 6 Charger 246K times last year and spent an estimated $529K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 21.7% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $529K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+31.4%
Conversion, latest week
21.7%
Market size, estimated
$529Ka year
Peak month
July1.8× the quietest month
Top search term
fitbit charge 6 charger93K searches a year

02 · Price

A sale here is worth $9.91.

Listings sell for $9.91 on average, from $5.14 to $19.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $9.91 that is $40K to $50K a year per listing.

Average price
$9.91under the $15 to $100 sweet spot
Price range
$5.14–$19.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$40K–$50K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #314 within Wearable Technology. It carries 1,142 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#314in Wearable Technology
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,142per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Fitbit Charge 6 Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Brand 132%
  • Brand 226%
  • Brand 311%
  • Brand 411%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Fitbit Charge 6 Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Fitbit Charge 6 Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitbit charge 6 charger93K/yr
  • fitbit luxe charger27K/yr
  • fitbit charge 5 charger26K/yr
  • charge 6 charger17K/yr
  • fitbit charge 6 charger cable15K/yr
  • fitbit charger 612K/yr
  • fitbit 6 charger8K/yr
  • fitbit charge 6 charging cable8K/yr
  • fitbit charge charger6K/yr
  • charger for fitbit charge 65K/yr

Reviews and returns

What reviews say buyers love and hate about Fitbit Charge 6 Charger

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Charging”
40%of negative reviews mention “Charging”
3.4%of orders come back
“Does not charge”
A buyer, on “Charging”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fitbit Charge 6 Charger questions

Answered from the same tracked data.