Fitbit Charge 5 Bands for Women

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $719K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+31.7%

Conversion, latest week

3.8%

Market size, estimated

$719Ka year

Peak month

July1.5× the quietest month

Top search term

fitbit charge 6 bands650K searches a year

Listings sell for $11.02 on average, from $5.87 to $21.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $11.02 that is $8K to $11K a year per listing.

Average price

$11.02under the $15 to $100 sweet spot

Price range

$5.87–$21.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

3.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #287 within Wearable Technology. It carries 940 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#287in Wearable Technology

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

940per listing

Listings tracked

60

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months