Fitbit Charge 2 Bands for Women

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

5.4%

Market size, estimated

$57Ka year

Peak month

September1.8× the quietest month

Top search term

fitbit charge 2 bands49K searches a year

Listings sell for $9.59 on average, from $5.21 to $16.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.59 that is $959 to $2K a year per listing.

Average price

$9.59under the $15 to $100 sweet spot

Price range

$5.21–$16.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$959–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,095 within Wearable Technology. It carries 2,163 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#1,095in Wearable Technology

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,163per listing

Listings tracked

39

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months