Fitbit Alta Bands

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.7%

Market size, estimated

$21Ka year

Peak month

August1.5× the quietest month

Top search term

fitbit alta hr band14K searches a year

Listings sell for $12.46 on average, from $5.66 to $37.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.46 that is $0 to $1K a year per listing.

Average price

$12.46under the $15 to $100 sweet spot

Price range

$5.66–$37.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

6.8%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #1,602 within Wearable Technology. It carries 1,539 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

96%

Out of stock, average day

29.4%

Average rank

#1,602in Wearable Technology

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,539per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months