Is fish stickers profitable to sell on Amazon United States?

The niche generates $70K/yr across 29 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (48/100).

How competitive is the fish stickers niche?

26 brands and 38 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in fish stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.7%.

When does demand for fish stickers peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the fish stickers niche?

Listings span $3.06–$10.25; the average listing price is $6.65 (sweet spot $15–$100). The average incumbent carries 916 reviews — the moat a new listing must climb.

fish stickers

Skip it

Prices mostly outside the sweet spot ($3.06–$10.25) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good916.45

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.65

avg listing price — sweet spot $15–$100

Market size

Bad$70K

$70K/yr · 153K searches

Price range

Bad$3.06–$10.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, fish stickers is a $70K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fish stickers market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $67K–$83K; units × avg price
Conversion rate: 6.9%
Avg BSR: #1,020
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 5.7%
Avg brand age: 33 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

49%

Top 20: 91%

Open market

36%

LINAYE17%
CEFANBD16%
Hopetl11%
DaiUni9%
Estune7%
Geyee5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top fish stickers search terms

fish stickers110K/yr +7.4%5.6% conv.
fish stickers for kids18K/yr +3.9%8.9% conv.
fish sticker14K/yr +11.0%1.8% conv.
fish stickers for adults6K/yr +14.4%2.1% conv.
small fish stickers4K/yr +12.2%3.4% conv.

All search terms

Top fish stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

55PCS Funny Fish Stickers Vinyl Waterproof Sticker forTeens Teachers Guitar Water Bottles Laptop Phone Deep Sea Fish Stickers Fishing Decals Pack for Party Supplies Sticker Collectors(Fishs)

CEFANBD$3.974.6★42 rev

50PCS Clear Tropical Marine Life Ocean Stickers PET Fish Aesthetic Sticker for Journaling Junk Journal Scrapbook Supplies Waterproof Transparent Fishing Decals for Resin Crafts Decorative(Fishes)

Hopetl$3.744.3★150 rev

24 Sheets(400+) Fish 3D Puffy Stickers for Toddlers Kids Bulk Preschool Sticker Sheets for Reward Craft Scrapbooking

DaiUni$5.994.6★1,117 rev

LINAYE 24 Sheets Fish Stickers for Kids 768 PCS Colorful Under The Sea Stickers Self Adhesive Fish Crafts Party Favors for Kids Classroom School Teacher Encouraging Reward Must Haves

LINAYE$7.964.8★58 rev

Estune 540 Pcs Colorful Fish Stickers for Kids

Estune$5.994.7★83 rev

Newest

by launch date

Funny Fish Stickers 55PCS Vinyl Waterproof Sticker forTeens Teachers Guitar Water Bottles Laptop Phone Deep Sea Fish Stickers Fishing Decals Pack for Party Supplies Sticker Collectors(colourful-C6)

Luziwiox$3.0817 rev

4mo ago

100PCS PET Marine Life Ocean Fish Stickers Waterproof Transparent Tropical Fish Decals for Laptop Luggage Skateboard Phone Fridge Trendy Stickers for Teens Adults Boys and Girls (100-fish)

Jictegb$3.9128 rev

5mo ago

110 Pcs Funny Fish Stickers for Teens Boy Girls Kids Deep-Sea Fish Stickers Vinyl Waterproof go Fishing Decals Pack for Party Supplies (Fish)

MTFXJFYH$4.2317 rev

6mo ago

55PCS Funny Fish Stickers Vinyl Waterproof Sticker forTeens Teachers Guitar Water Bottles Laptop Phone Deep Sea Fish Stickers Fishing Decals Pack for Party Supplies Sticker Collectors(Fishs)

CEFANBD$3.9742 rev

7mo ago

50Pcs Go Fishing Sticker Cute Fish Stickers for Kids Teens Adults Vinyl Cartoon Animals Decals Kawaii Outdoor Fishing Sticker for Decor Water Bottles Laptops Guitar Scrapbook

Loerykt$3.61111 rev

9mo ago

What buyers say about fish stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Overall these stickers are good quality”

Color16%

“Bright colors”

Adhesion/Stickiness11%

“Easy to peal and stick”

Value For Money9%

“Good value”

Fun/Entertainment Experience8%

“Fun”

Size-Overall5%

“Theyre a great size”

Advertised Vs Actual Product5%

“Just as described”

Ease Of Use4%

“Easy for toddlers to use”

Design-Overall4%

“Cute fish designs”

Gifting Purpose4%

“Everyone Ive gifted them to so far has really enjoyed them”

What buyers complain about

Adhesion/Stickiness24%

“These don't stick very well”

Ease Of Use20%

“Hard to use”

Quality-Overall13%

“Absolute garbage”

Size-Overall10%

“theyre pretty small”

Durability6%

“I know they wont last”

Advertised Vs Actual Product3%

“False advertising”

Hard Feel2%

“It was just too hard”

Defective Material/Parts2%

“The puffy part falls off of the adhesive leaving a sad white ghost of an animal”

Thickness1%

“Stickers feel very thin”

Top return reasons

Size-Overall54%

Adhesion/Stickiness15%

Advertised Vs Actual Product11%

Value For Money7%

Quality-Overall4%

Ease Of Use1%

Functionality-Overall1%

Defective Material/Parts1%