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Fish Finder

Fail

The top 5 brands take 97% of clicks, so Fish Finder is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$3.2M/yr2.2M searches / yr
90-day growth
+54.0%search demand this quarter
Competition
81%top-5 click share · 6 brands · 116 sellers

Flapen Score

Fish Finder against its category

The dotted line is the Electronics average. Past it, Fish Finder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Finder market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Finder 2.2M times last year and spent an estimated $3.2M. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+54.0%
Conversion, latest week
0.9%
Market size, estimated
$3.2Ma year
Peak month
July2.5× the quietest month
Top search term
fish finder764K searches a year

02 · Price

A sale here is worth $171.25.

Listings sell for $171.25 on average, from $42.82 to $407.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $171.25 that is $128K to $171K a year per listing.

Average price
$171.25above the $15 to $100 sweet spot
Price range
$42.82–$407.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$128K–$171K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Car & Vehicle Electronics. It carries 1,861 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Car & Vehicle Electronics
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,861per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Fish Finder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

116

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 221%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Fish Finder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Fish Finder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish finder764K/yr
  • fish finder for boat192K/yr
  • depth finders for boats148K/yr
  • depth finder96K/yr
  • garmin fish finders72K/yr
  • garmin striker 4101K/yr
  • hummingbird fish finder82K/yr
  • portable fish finder81K/yr
  • kayak fish finder68K/yr
  • fish finder for kayaks66K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Finder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
23%of negative reviews mention “Functionality-Overall”
3.6%of orders come back
“Dont work correctly”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fish Finder questions

Answered from the same tracked data.