Firewall

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

668K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

2.8%

Market size, estimated

$3.3Ma year

Peak month

November1.8× the quietest month

Top search term

ubiquiti router103K searches a year

Listings sell for $177.05 on average, from $49.94 to $301.09. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $177.05 that is $133K to $177K a year per listing.

Average price

$177.05above the $15 to $100 sweet spot

Price range

$49.94–$301.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$133K–$177K

Returns

4.7%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Networking Products. It carries 703 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#83in Networking Products

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

703per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months