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Fire Cam

Fail

The top 5 brands take 98% of clicks, so Fire Cam is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$122K/yr68K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
88%top-5 click share · 6 brands · 32 sellers

Flapen Score

Fire Cam against its category

The dotted line is the Electronics average. Past it, Fire Cam is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Cam market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Cam 68K times last year and spent an estimated $122K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
1.1%
Market size, estimated
$122Ka year
Peak month
December2.1× the quietest month
Top search term
fire cam14K searches a year

02 · Price

A sale here is worth $162.31.

Listings sell for $162.31 on average, from $6.10 to $360.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $162.31 that is $0 to $16K a year per listing.

Average price
$162.31above the $15 to $100 sweet spot
Price range
$6.10–$360.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #495 within Video. It carries 312 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
9.1%
Average rank
#495in Video
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
312per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fire Cam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 29%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Fire Cam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Fire Cam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire cam14K/yr
  • firefighter helmet camera14K/yr
  • fire helmet camera12K/yr
  • firecam7K/yr
  • fire camera4K/yr
  • fire helmet cam4K/yr
  • firefighter camera5K/yr
  • firefighter helmet cam4K/yr
  • fire camera for firefighters4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Cam

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Recording Feature”
1.1%of orders come back
“Vibration function seems to make video recording difficult”
A buyer, on “Recording Feature”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Fire Cam questions

Answered from the same tracked data.