Is fire cam profitable to sell on Amazon United States?

The niche generates $122K/yr across 9 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (37/100).

How competitive is the fire cam niche?

6 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in fire cam?

Top complaints mined from reviews: Recording Feature, Durability, Quality-Overall. The return rate is 1.1%.

When does demand for fire cam peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the fire cam niche?

Listings span $6.10–$360.85; the average listing price is $162.31 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.

fire cam

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great312.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$162.31

avg listing price — sweet spot $15–$100

Market size

Okay$122K

$122K/yr · 68K searches

Price range

Bad$6.10–$360.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Quality Gap High Price

According to Flapen's Amazon United States niche tracking, fire cam is a $122K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fire cam market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $122K–$162K; units × avg price
Conversion rate: 1.1%
Avg BSR: #495
Page quality: 0%
Prime: 78%
Sponsored: 67%
Out of stock: 9.1%
Avg brand age: 41 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Fire Cam77%
StuntCams9%
bayehngs4%
VSYSTO4%
Streamlight3%
Jinpei2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -25.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top fire cam search terms

fire cam14K/yr -13.8%1.7% conv.
firefighter helmet camera14K/yr -30.2%1.0% conv.
fire helmet camera12K/yr -25.1%0.8% conv.
firecam7K/yr -0.7%2.1% conv.
fire camera4K/yr +0.6%0.8% conv.
fire helmet cam4K/yr -19.4%1.6% conv.
firefighter camera5K/yr -41.6%0.8% conv.
firefighter helmet cam4K/yr -26.4%0.7% conv.
fire camera for firefighters4K/yr -81.6%1.2% conv.

All search terms

Top fire cam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fire Cam MINI1080 Helmet Camera (US)

Fire Cam$249.404.5★309 rev

Fire Cam Onyx 4k Helmet Camera

Fire Cam$360.854.5★179 rev

Fire Cam 1080p Helmet Camera (US)

Fire Cam$298.684.6★155 rev

StuntCams 4K High Definition Firefighter WiFi H.265 HD Bullet 120 Degree Wide Angle Waterproof Helmet Action Replay XD Camera SC-4KBLT Black

StuntCams$165.521.0★1 rev

bayehngs WiFi Helmet Camera HD 1080P Bike Motorcycle Helmet Camera IP66 Waterproof Action Camera for Cars Bicycle Motorbike & Sports Helmet (with 64G Card)

bayehngs$54.983.9★86 rev

Newest

by launch date

bayehngs WiFi Helmet Camera HD 1080P Bike Motorcycle Helmet Camera IP66 Waterproof Action Camera for Cars Bicycle Motorbike & Sports Helmet (with 64G Card)

bayehngs$54.9886 rev

1y ago

VSYSTO Helmet Camera WiFi HD 1080P 150 Wide Angle Lens Intelligent Vibration Detection Power on/Off Starlight Night Vision Waterpoof Bike Motorcycle Helmet Dash Camera G-Sensor (Black)

VSYSTO$48.2025 rev

1y ago

JINPEI 4K Ultra HD Action Camera for Shooting Sports Motorcycle Bike Helmet Camera Front Dash cam with Wi-Fi Connection Remote Control and Loop Recording with 64G Card JD-08BM-4K

Jinpei$86.1737 rev

2y ago

StuntCams 4K High Definition Firefighter WiFi H.265 HD Bullet 120 Degree Wide Angle Waterproof Helmet Action Replay XD Camera SC-4KBLT Black

StuntCams$165.521 rev

2y ago

Fire Cam Onyx 4k Helmet Camera

Fire Cam$360.85179 rev

6y ago

What buyers say about fire cam

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Amazingly clear quality”

Value For Money18%

“Definitely worth the price”

Battery Life8%

“Work says expected battery”

Field Of View5%

“Great view”

Video Quality5%

“Takes great videos”

Audio Quality5%

“the sound is good as well”

Display Resolution5%

“High quality HD pictures”

Advertised Vs Actual Product3%

“it does the job”

Image/Picture Clarity3%

“good quality image”

What buyers complain about

Recording Feature18%

“Vibration function seems to make video recording difficult”

Durability14%

“Burned up and broke first day”

Quality-Overall13%

“Garbage”

Microphone10%

“I had an issue with my microphone when purchased and I contacted the manufacturer and they paid for me to ship it back to them and fixed it and sent it back all under warranty”

Functionality-Overall8%

“still did not work nor turn on”

Ease Of Use7%

“Pretty hard to put on my helmet”

Connectivity-Overall5%

“Doesn't connect to WiFi”

Defective Material/Parts5%

“Doesn't work properly”

Battery Life3%

“so when one battery dies”

Charging3%

“The camera worked for 2 months and than completely stopped charging and recording”

Top return reasons

Size-Overall15%

Recording Feature11%

Camera Quality9%

Charging7%

Compatibility-Overall6%

Functionality-Overall6%

Mounting5%

Advertised Vs Actual Product5%

Video Quality4%

Product Condition4%

Common questions

Is fire cam profitable to sell on Amazon United States?: The niche generates $122K/yr across 9 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (37/100).
How competitive is the fire cam niche?: 6 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in fire cam?: Top complaints mined from reviews: Recording Feature, Durability, Quality-Overall. The return rate is 1.1%.
When does demand for fire cam peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the fire cam niche?: Listings span $6.10–$360.85; the average listing price is $162.31 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.