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Fire Alarm Pull Station

Fail

Shoppers spend an estimated $67K a year here, so Fire Alarm Pull Station is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$67K/yr99K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
57%top-5 click share · 18 brands · 73 sellers

Flapen Score

Fire Alarm Pull Station against its category

The dotted line is the Electronics average. Past it, Fire Alarm Pull Station is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Alarm Pull Station market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Alarm Pull Station 99K times last year and spent an estimated $67K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
1.6%
Market size, estimated
$67Ka year
Peak month
December1.9× the quietest month
Top search term
fire alarm pull station59K searches a year

02 · Price

A sale here is worth $42.06.

Listings sell for $42.06 on average, from $9.10 to $94.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $42.06 that is $0 to $4K a year per listing.

Average price
$42.06inside the $15 to $100 sweet spot
Price range
$9.10–$94.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #727 within Security & Surveillance. It carries 101 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
61%
Out of stock, average day
1.5%
Average rank
#727in Security & Surveillance
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
101per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Fire Alarm Pull Station products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$13K$20K$27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

73

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

27%

  • QWORK45%
  • Tokatuker8%
  • Notifier6%
  • SIMPLEX6%
  • Napco Imports5%
  • Relaxweex4%

Demand

Fire Alarm Pull Station search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Fire Alarm Pull Station search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fire alarm pull station59K/yr
  • toy fire alarm10K/yr
  • fire alarm toy9K/yr
  • fake fire alarm8K/yr
  • pull station7K/yr
  • fire pull station6K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Alarm Pull Station

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Advertised Vs Actual Product”
18%of negative reviews mention “Value For Money”
3.5%of orders come back
“Not worth the price”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fire Alarm Pull Station questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data