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Filming Equipment

Fail

Buyers convert on only 0.4% of searches, so Filming Equipment is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$36K/yr129K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
29%top-5 click share · 50 brands · 169 sellers

Flapen Score

Filming Equipment against its category

The dotted line is the Electronics average. Past it, Filming Equipment is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filming Equipment market on Amazon at a glance

Shoppers on Amazon United States searched for Filming Equipment 129K times last year and spent an estimated $36K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
0.4%
Market size, estimated
$36Ka year
Peak month
December2.6× the quietest month
Top search term
videography equipment39K searches a year

02 · Price

A sale here is worth $79.58.

Listings sell for $79.58 on average, from $3.98 to $647.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $79.58 that is $0 to $8K a year per listing.

Average price
$79.58inside the $15 to $100 sweet spot
Price range
$3.98–$647.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #515 within Video. It carries 2,558 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#515in Video
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,558per listing
Listings tracked
70

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
43 months

Products

Top Filming Equipment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

169

Top-5 brand share

40%

Top 20: 78%

Top-5 click share

29%

Top 20: 63%

Open market

56%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Filming Equipment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Filming Equipment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • videography equipment39K/yr
  • filmmaking equipment16K/yr
  • movie making equipment13K/yr
  • film equipment15K/yr
  • youtube stuff15K/yr
  • video production equipment8K/yr
  • music video equipment9K/yr
  • movie equipment6K/yr
  • youtuber stuff7K/yr

Reviews and returns

What reviews say buyers love and hate about Filming Equipment

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Quality-Overall”
3.7%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Filming Equipment questions

Answered from the same tracked data.