Filming Equipment
FailBuyers convert on only 0.4% of searches, so Filming Equipment is a Fail.
- Flapen Score
- 44 / 100Top 45% of 8,347 Electronics niches · +1 vs the category median of 4344
- Market size
- $36K/yr129K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 29%top-5 click share · 50 brands · 169 sellers
Flapen Score
Filming Equipment against its category
The dotted line is the Electronics average. Past it, Filming Equipment is stronger. Inside it, weaker.
Market
The Filming Equipment market on Amazon at a glance
Shoppers on Amazon United States searched for Filming Equipment 129K times last year and spent an estimated $36K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $36Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- videography equipment39K searches a year
02 · Price
A sale here is worth $79.58.
Listings sell for $79.58 on average, from $3.98 to $647.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $79.58 that is $0 to $8K a year per listing.
- Average price
- $79.58inside the $15 to $100 sweet spot
- Price range
- $3.98–$647.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #515 within Video. It carries 2,558 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #515in Video
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,558per listing
- Listings tracked
- 70
04 · Newcomers
7 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Filming Equipment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ULANZI U Rig Pro Smartphone Video Rig Filmmaking Vlogging Case Phone Video Stabilizer Grip Tripod Mount for Videomaker Film-Maker Video-grapher with Cold Shoe Mount for iPhone Samsung and More
- Price
- $19.35
- Rating
- 4.6/5
- Reviews
- 5,987
- Age
- 9y ago

Movie Film Clapboard Hollywood Wooden-Clapper Board Directors Photography Studio Video TV Clapper Board with Erasable Pen Movie Theater Props DecorBlack Clap Board 10.5 X 11.7 inches (Black)
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 2y ago

Vidpro SK-22 Professional Skater Dolly - Rolling Slider for DLSR Cameras & Camcorders Ideal for Low-Level Shooting & Panning 25 Lbs Capacity Smooth Rubber Wheels 7 Mounting Points & Extendable Handle
- Price
- $40.61
- Rating
- 4.2/5
- Reviews
- 320
- Age
- 13y ago

DJI RS 3 Mini 3-Axis Gimbal Stabilizer for Cameras Canon/Sony/Panasonic/Nikon/Fujifilm 2 kg (4.4 lbs) Tested Payload Camera Gimbal with Native Vertical Shooting Black
- Price
- $207.52
- Rating
- 4.3/5
- Reviews
- 2,645
- Age
- 3y ago

Mini Mic Pro (Latest Model #1 Microphone for iPhone & Android Wireless Mini Microphone Clear Voice Noise Cancelling Lavalier Mic for TikTok YouTube & Interviews
- Price
- $23.28
- Rating
- 4.4/5
- Reviews
- 7,247
- Age
- 2y ago
Trending
estimated 90-day click momentum
FlyFrost 8K Video Camera 88MP UHD WiFi Vlogging Cameras for YouTube 18X Digital Zoom IR Night Vision 3.0 Touch Screen Camcorder with Microphone Lens Hood Stabilizer Remote Two Batteries
- Price
- $152.66
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 4mo ago

MOSISO Camera Backpack DSLR/SLR/Mirrorless Photography Camera Bag 15-16 inch Waterproof Hardshell Case with Tripod Holder&Laptop Compartment Compatible with Canon/Nikon/Sony Black
- Price
- $53.23
- Rating
- 4.7/5
- Reviews
- 6,247
- Age
- 6y ago

DJI Mic 3 (2 TX + 1 RX + Charging Case) Wireless Microphone for iPhone/Camera/Android Ultralight Adaptive Gain Control for Balanced Volume Dual Band Anti-Interference 28hrs Use Vlog
- Price
- $274.06
- Rating
- 4.6/5
- Reviews
- 1,885
- Age
- 10mo ago

DJI Osmo Mobile 8 Advanced Tracking Combo Gimbal Stabilizer for Phone AI Native Tracking with Audio & Lighting 360 Pan Rotation Built-in Extension Rod & Tripod 10h Battery Extension Rod
- Price
- $133.20
- Rating
- 4.5/5
- Reviews
- 2,689
- Age
- 10mo ago

Vlogging Kit for iPhone/Android YouTube Starter Kit with Wireless Microphone/Camera Tripod/Flexible Tripod/RGB Fill Light Content Creator Essentials Kits for TikTok Vlog Video Recording
- Price
- $57.25
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 1y ago
Newest
by launch date
FlyFrost 8K Video Camera 88MP UHD WiFi Vlogging Cameras for YouTube 18X Digital Zoom IR Night Vision 3.0 Touch Screen Camcorder with Microphone Lens Hood Stabilizer Remote Two Batteries
- Price
- $152.66
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 4mo ago

DJI Osmo Mobile 8 Advanced Tracking Combo Gimbal Stabilizer for Phone AI Native Tracking with Audio & Lighting 360 Pan Rotation Built-in Extension Rod & Tripod 10h Battery Extension Rod
- Price
- $133.20
- Rating
- 4.5/5
- Reviews
- 2,689
- Age
- 10mo ago

DJI Mic 3 (2 TX + 1 RX + Charging Case) Wireless Microphone for iPhone/Camera/Android Ultralight Adaptive Gain Control for Balanced Volume Dual Band Anti-Interference 28hrs Use Vlog
- Price
- $274.06
- Rating
- 4.6/5
- Reviews
- 1,885
- Age
- 10mo ago

4K Video Camera Camcorder 64MP Vlogging Camera for YouTube 3.0 Touch Screen 18X Digital Zoom IR Night Vision with External Stereo Microphone Remote Lens Hood Handheld Stabilizer 32G Card &2 Batteries
- Price
- $105.00
- Rating
- 4.2/5
- Reviews
- 667
- Age
- 11mo ago

Vlogging Kit for iPhone/Android YouTube Starter Kit with Wireless Microphone/Camera Tripod/Flexible Tripod/RGB Fill Light Content Creator Essentials Kits for TikTok Vlog Video Recording
- Price
- $57.25
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
50 falling
Sellers
169
Est. top-5 brand share
40%
Top 20: 78%
Est. top-5 click share
29%
Top 20: 63%
Open market
56%
- DJI9%
- ULANZI9%
- Zeadio8%
- GREAT&LUCKY7%
- VidPro6%
- Mini Mic Pro4%
Demand
Filming Equipment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Filming Equipment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- videography equipment39K/yr
- filmmaking equipment16K/yr
- movie making equipment13K/yr
- film equipment15K/yr
- youtube stuff15K/yr
- video production equipment8K/yr
- music video equipment9K/yr
- movie equipment6K/yr
- youtuber stuff7K/yr
Reviews and returns
What reviews say buyers love and hate about Filming Equipment
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filming Equipment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









