Facebook Portal
FailThe top 5 brands take 100% of clicks, so Facebook Portal is a Fail.
- Flapen Score
- 24 / 100Ranks 8,110 of 8,347 Electronics niches · −19 vs the category median of 4324
- Market size
- $115K/yr103K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 79 sellers
Flapen Score
Facebook Portal against its category
The dotted line is the Electronics average. Past it, Facebook Portal is stronger. Inside it, weaker.
Market
The Facebook Portal market on Amazon at a glance
Shoppers on Amazon United States searched for Facebook Portal 103K times last year and spent an estimated $115K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $115Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- facebook portal62K searches a year
02 · Price
A sale here is worth $253.90.
Listings sell for $253.90 on average, from $42.92 to $488.35. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $253.90 that is $0 to $25K a year per listing.
- Average price
- $253.90above the $15 to $100 sweet spot
- Price range
- $42.92–$488.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$25K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #1,399 within Audio & Video Accessories. It carries 2,338 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 22.3%
- Average rank
- #1,399in Audio & Video Accessories
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 2,338per listing
- Listings tracked
- 14
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Facebook Portal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Meta Portal - Smart Video Calling for the Home with 10 Touch Screen Display - Black
- Price
- $180.14
- Rating
- 4.5/5
- Reviews
- 6,545
- Age
- 6y ago

Portal from Facebook. Smart Hands-Free Video Calling with Alexa Built-in (Gen 1)
- Price
- $185.22
- Rating
- 4.4/5
- Reviews
- 1,868
- Age
- 7y ago

Meta Portal Go - Portable Smart Video Calling 10 Touch Screen with Battery
- Price
- $245.86
- Rating
- 4.3/5
- Reviews
- 1,328
- Age
- 4y ago

Meta Portal Plus - Smart Video Calling 14 Touch Screen with Stereo Speakers
- Price
- $293.55
- Rating
- 4.0/5
- Reviews
- 201
- Age
- 4y ago

Meta Portal TV - Big Screen Smart Video Calling for Group Calls on Your TV
- Price
- $173.60
- Rating
- 4.5/5
- Reviews
- 7,017
- Age
- 6y ago
Trending
estimated 90-day click momentum
Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses
- Price
- $406.92
- Rating
- 4.2/5
- Reviews
- 2,683
- Age
- 3mo ago

Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
- Price
- $358.58
- Rating
- 4.2/5
- Reviews
- 2,683
- Age
- 10mo ago

Meta Ray-Ban (Gen 2) Headliner Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
- Price
- $363.65
- Rating
- 4.3/5
- Reviews
- 364
- Age
- 10mo ago

Meta Oakley Vanguard White | Smart AI Glasses for Men Women Camera Audio Video Recording Prizm Sapphire Lenses Sunglasses
- Price
- $488.35
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 10mo ago

Meta Portal - Smart Video Calling for the Home with 10 Touch Screen Display - Black
- Price
- $180.14
- Rating
- 4.5/5
- Reviews
- 6,545
- Age
- 6y ago
Newest
by launch date
Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses
- Price
- $406.92
- Rating
- 4.2/5
- Reviews
- 2,683
- Age
- 3mo ago

Meta Oakley Vanguard White | Smart AI Glasses for Men Women Camera Audio Video Recording Prizm Sapphire Lenses Sunglasses
- Price
- $488.35
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 10mo ago

Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
- Price
- $358.58
- Rating
- 4.2/5
- Reviews
- 2,683
- Age
- 10mo ago

Meta Ray-Ban (Gen 2) Headliner Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
- Price
- $363.65
- Rating
- 4.3/5
- Reviews
- 364
- Age
- 10mo ago

BoxWave Screen Protector Compatible with Facebook Portal Go - ClearTouch ImpactShield (2-Pack) Impenetrable Screen Protector Flexible Film
- Price
- $42.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
79
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Facebook45%
- Meta Portal28%
- Portal15%
- Meta10%
- BoxWave2%
Demand
Facebook Portal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Facebook Portal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- facebook portal62K/yr
- meta portal19K/yr
- facebook portal go4K/yr
- portal facebook5K/yr
- facebook portal plus4K/yr
- meta portal device4K/yr
- portal from facebook3K/yr
- fb portal device2K/yr
Reviews and returns
What reviews say buyers love and hate about Facebook Portal
We read the reviews and the return reasons for every product selling here.
“They disconnected every once in a while”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Facebook Portal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









