facebook portal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,337.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$253.90avg listing price — sweet spot $15–$100
Market size
Okay$115K$115K/yr · 103K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Price range
Bad$42.92–$488.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, facebook portal is a $115K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 24/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
facebook portal market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $190K–$254K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,399
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 36%
- Out of stock
- 22.3%
- Avg brand age
- 38 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Facebook45%
- Meta Portal28%
- Portal15%
- Meta10%
- BoxWave2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top facebook portal search terms
- facebook portal62K/yr
- meta portal19K/yr
- facebook portal go4K/yr
- portal facebook5K/yr
- facebook portal plus4K/yr
- meta portal device4K/yr
- portal from facebook3K/yr
- fb portal device2K/yr
Top facebook portal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Meta Portal - Smart Video Calling for the Home with 10 Touch Screen Display - Black
Meta Portal$180.144.5★6,545 rev
Portal from Facebook. Smart Hands-Free Video Calling with Alexa Built-in (Gen 1)
Portal$185.224.4★1,868 rev
Meta Portal Go - Portable Smart Video Calling 10 Touch Screen with Battery
Facebook$245.864.3★1,328 rev
Meta Portal Plus - Smart Video Calling 14 Touch Screen with Stereo Speakers
Facebook$293.554.0★201 rev
Meta Portal TV - Big Screen Smart Video Calling for Group Calls on Your TV
Facebook$173.604.5★7,017 rev
Newest
by launch date
Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses
Meta$406.922,683 rev
Meta Oakley Vanguard White | Smart AI Glasses for Men Women Camera Audio Video Recording Prizm Sapphire Lenses Sunglasses
Meta$488.35115 rev
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
Meta$358.582,683 rev
Meta Ray-Ban (Gen 2) Headliner Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
Meta$363.65364 rev
BoxWave Screen Protector Compatible with Facebook Portal Go - ClearTouch ImpactShield (2-Pack) Impenetrable Screen Protector Flexible Film
BoxWave$42.920 rev
Trending
90-day click momentumMeta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses
Meta$406.924.2★
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
Meta$358.584.2★
Meta Ray-Ban (Gen 2) Headliner Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
Meta$363.654.3★
Meta Oakley Vanguard White | Smart AI Glasses for Men Women Camera Audio Video Recording Prizm Sapphire Lenses Sunglasses
Meta$488.354.4★
Meta Portal - Smart Video Calling for the Home with 10 Touch Screen Display - Black
Meta Portal$180.144.5★
What buyers say about facebook portal
What buyers praise and complain about, mined from review topics.What buyers love
“The audio and video quality are excellent, which makes them even more impressive”
“It is easy to use”
“Amazing Quality and Sound”
“Worth the money”
“Great battery life”
“They fit perfectly”
“**Design & Comfort**”
“comfortable”
“charge with the case pretty quickly”
“This was easy to set up”
What buyers complain about
“They disconnected every once in a while”
“Broke after 2 monrhs”
“Does not work”
“Low battery life”
“What a waste of $$$”
“Poor quality control”
“Logging into Facebook or my WhatsApp app very very faulty”
“discontinued support”
“no charging cord first off”
“it does not have any sound”
Top return reasons
Common questions
- Is facebook portal profitable to sell on Amazon United States?
- The niche generates $115K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (24/100).
- How competitive is the facebook portal niche?
- 5 brands and 79 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in facebook portal?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 6.4% — above our launch gate.
- When does demand for facebook portal peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the facebook portal niche?
- Listings span $42.92–$488.35; the average listing price is $253.90 (sweet spot $15–$100). The average incumbent carries 2,338 reviews — the moat a new listing must climb.