- Flapen Score
- 40 / 100Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 4340
- Market size
- $1.4M/yr356K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 112 sellers
Flapen Score
Face Cam against its category
The dotted line is the Electronics average. Past it, Face Cam is stronger. Inside it, weaker.
Market
The Face Cam market on Amazon at a glance
Shoppers on Amazon United States searched for Face Cam 356K times last year and spent an estimated $1.4M. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 356K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $1.4Ma year
- Peak month
- December1.3× the quietest month
- Top search term
- elgato facecam83K searches a year
02 · Price
A sale here is worth $141.18.
Listings sell for $141.18 on average, from $30.41 to $265.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $141.18 that is $106K to $141K a year per listing.
- Average price
- $141.18above the $15 to $100 sweet spot
- Price range
- $30.41–$265.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $106K–$141K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #124 within Audio & Video Accessories. It carries 2,780 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 11.0%
- Average rank
- #124in Audio & Video Accessories
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 2,780per listing
- Listings tracked
- 14
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Face Cam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elgato Facecam 4K 4K60 Studio Webcam DSLR-Like Control
- Price
- $187.55
- Rating
- 4.4/5
- Reviews
- 449
- Age
- 11mo ago

Elgato Facecam MK.2 Premium Full HD Webcam HDR
- Price
- $115.28
- Rating
- 4.3/5
- Reviews
- 1,524
- Age
- 2y ago

Insta360 Link 2 - PTZ 4K Webcam for PC/Mac 1/2 Sensor AI Tracking HDR AI Noise-Canceling Mic Gesture Control for Streaming Video Calls Gaming Works with Zoom Teams Twitch & More
- Price
- $172.40
- Rating
- 4.6/5
- Reviews
- 1,480
- Age
- 1y ago

Insta360 Link 2 Pro 4K PTZ Webcam for PC/Mac 1/1.3 Sensor Low-Light AI Tracking HDR Directional Noise-Canceling Mics Supports Stream Deck Zoom Teams Twitch for Streaming or Meetings
- Price
- $236.68
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 6mo ago

Insta360 Link 2C - 4K Webcam for PC/Mac 1/2 Sensor Auto Framing HDR AI Noise-Canceling Mic Gesture Control for Streaming Video Calls Gaming Works with Zoom Teams Twitch & More
- Price
- $124.26
- Rating
- 4.5/5
- Reviews
- 1,234
- Age
- 1y ago
Trending
estimated 90-day click momentum
Insta360 Link 2 Pro 4K PTZ Webcam for PC/Mac 1/1.3 Sensor Low-Light AI Tracking HDR Directional Noise-Canceling Mics Supports Stream Deck Zoom Teams Twitch for Streaming or Meetings
- Price
- $236.68
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 6mo ago

Insta360 Link 2C Pro 4K Webcam for PC/Mac 1/1.3 Sensor Low-Light Auto Framing HDR Directional Noise-Canceling Mics Supports Stream Deck Zoom Teams Twitch for Streaming or Meetings
- Price
- $186.26
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 7mo ago

LOVENSE Webcam 2 4k for PC Live Streaming Camera 1/2 Sensor True Focus Al Noise Canceling Hand Gesture Control Mobile Control Auto Framing Customizable Audio Modes Microphones Privacy Control
- Price
- $150.34
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago

Dell UltraSharp Webcam - WB7022 - 4K UHD - Large Sony STARVISTM CMOS sensor Advanced AI auto framing
- Price
- $144.61
- Rating
- 4.0/5
- Reviews
- 273
- Age
- 5y ago

Elgato Facecam 4K 4K60 Studio Webcam DSLR-Like Control
- Price
- $187.55
- Rating
- 4.4/5
- Reviews
- 449
- Age
- 11mo ago
Newest
by launch date
Elgato Facecam Neo Full HD Webcam with Privacy Shutter
- Price
- $51.44
- Rating
- 4.0/5
- Reviews
- 451
- Age
- 4mo ago

Insta360 Link 2 Pro 4K PTZ Webcam for PC/Mac 1/1.3 Sensor Low-Light AI Tracking HDR Directional Noise-Canceling Mics Supports Stream Deck Zoom Teams Twitch for Streaming or Meetings
- Price
- $236.68
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 6mo ago

Insta360 Link 2C Pro 4K Webcam for PC/Mac 1/1.3 Sensor Low-Light Auto Framing HDR Directional Noise-Canceling Mics Supports Stream Deck Zoom Teams Twitch for Streaming or Meetings
- Price
- $186.26
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 7mo ago

Elgato Facecam 4K 4K60 Studio Webcam DSLR-Like Control
- Price
- $187.55
- Rating
- 4.4/5
- Reviews
- 449
- Age
- 11mo ago

LOVENSE Webcam 2 4k for PC Live Streaming Camera 1/2 Sensor True Focus Al Noise Canceling Hand Gesture Control Mobile Control Auto Framing Customizable Audio Modes Microphones Privacy Control
- Price
- $150.34
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
112
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Elgato54%
- Insta36035%
- OBSBOT4%
- Logitech3%
- LOVENSE3%
- Dell2%
Demand
Face Cam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Face Cam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elgato facecam83K/yr
- insta360 link46K/yr
- elgato facecam pro43K/yr
- elgato webcam28K/yr
- insta 360 webcam20K/yr
- elgato camera20K/yr
- lumina22K/yr
- insta360 webcam20K/yr
- lovense webcam8K/yr
- dell webcam13K/yr
Reviews and returns
What reviews say buyers love and hate about Face Cam
We read the reviews and the return reasons for every product selling here.
“Can not ZOOM OUT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Cam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









