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Ez Pass

Maybe

Products sell for $21.27 on average, inside the sweet spot. But the top 5 brands take 97% of clicks, so Ez Pass is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$599K/yr412K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 13 sellers

Flapen Score

Ez Pass against its category

The dotted line is the Electronics average. Past it, Ez Pass is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Pass market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Pass 412K times last year and spent an estimated $599K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
6.8%
Market size, estimated
$599Ka year
Peak month
March2.0× the quietest month
Top search term
ez pass97K searches a year

02 · Price

A sale here is worth $21.27.

Listings sell for $21.27 on average, from $3.17 to $68.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $21.27 that is $64K to $85K a year per listing.

Average price
$21.27inside the $15 to $100 sweet spot
Price range
$3.17–$68.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$64K–$85K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #722 within Car & Vehicle Electronics. It carries 2,124 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#722in Car & Vehicle Electronics
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,124per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ez Pass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$60K$120K$180K$240K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • E-PASS46%
  • TAGAAS33%
  • Generic11%
  • AUTOBOXCLUB5%
  • Zeyitian2%
  • Hoji Home2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ez Pass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Ez Pass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ez pass97K/yr
  • ezpass59K/yr
  • ez pass transponder for all states27K/yr
  • epass24K/yr
  • ez pass transponder20K/yr
  • toll25K/yr
  • epass transponder florida15K/yr
  • transponder13K/yr
  • uni pass21K/yr
  • e pass13K/yr

Reviews and returns

What reviews say buyers love and hate about Ez Pass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.09

DId not work

does not work for RENTALS~ Throwing mine out a year later

No funciono

Suction10%−0.05

Terrible suction

less than 3 months later stopped suctioning properly so constantly falling off

it may loose suction

Value For Money8%−0.06

A total waste of money

cost me money

They should cost $2

Assembly/Installation7%

almost impossible to set up

Unable to set up

Set up and activation is more complicated than necessary and nobody at the call center will answer more than a direct question so if your scenario in real life differs slightly than the one you ask, then the results good be very different

Adhesion/Stickiness7%

it didnt stick when it got cold useless

Not true, these dont stick together at all

unable to be re-adhered

Love

Size-Overall13%+0.94

Nice compact size

Fits great

My unit fit perfectly into the case

Efficiency12%+0.94

It does it job

Works Perfectly

Worked as expected

Quality-Overall11%+0.56

Great produce

Completely satisfied

Excellent product

Ease Of Use10%+0.91

Ease of operation

Easy to activate

I can easily remove

Advertised Vs Actual Product10%+0.59

Just as advertised

Just as described

Exactly what I wanted

Return

1.3% Return rate 30% Fixable by listing

Size-Overall21%▄▆█▆▅▇

i may chose wrong size

It is a little smaller than the EzPass itself

A bit tight

Functionality-Overall15%█▆▆▆█▇

DId not work

does not work for RENTALS~ Throwing mine out a year later

No funciono

Compatibility-Overall14%▆█▅▆▆▄
Value For Money11%▅▄▇▆█▄

A total waste of money

cost me money

They should cost $2

Mounting7%▇██▇▄▇

FAQ

Common Ez Pass questions

Answered from the same tracked data.