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Ez Pass

Maybe

Products sell for $21.27 on average, inside the sweet spot. But the top 5 brands take 97% of clicks, so Ez Pass is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$599K/yr412K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 13 sellers

Flapen Score

Ez Pass against its category

The dotted line is the Electronics average. Past it, Ez Pass is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Pass market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Pass 412K times last year and spent an estimated $599K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
6.8%
Market size, estimated
$599Ka year
Peak month
March2.0× the quietest month
Top search term
ez pass97K searches a year

02 · Price

A sale here is worth $21.27.

Listings sell for $21.27 on average, from $3.17 to $68.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $21.27 that is $64K to $85K a year per listing.

Average price
$21.27inside the $15 to $100 sweet spot
Price range
$3.17–$68.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$64K–$85K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #722 within Car & Vehicle Electronics. It carries 2,124 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#722in Car & Vehicle Electronics
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,124per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ez Pass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 146%
  • Brand 233%
  • Brand 311%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ez Pass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Ez Pass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ez pass97K/yr
  • ezpass59K/yr
  • ez pass transponder for all states27K/yr
  • epass24K/yr
  • ez pass transponder20K/yr
  • toll25K/yr
  • epass transponder florida15K/yr
  • transponder13K/yr
  • uni pass21K/yr
  • e pass13K/yr

Reviews and returns

What reviews say buyers love and hate about Ez Pass

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“DId not work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ez Pass questions

Answered from the same tracked data.