Is ez pass profitable to sell on Amazon United States?

The niche generates $599K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the ez pass niche?

7 brands and 13 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in ez pass?

Top complaints mined from reviews: Functionality-Overall, Suction, Value For Money. The return rate is 1.3%.

When does demand for ez pass peak?

Demand peaks in Feb–Mar–Aug–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the ez pass niche?

Listings span $3.17–$68.89; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.

ez pass

Worth a look

Shows a sweet-spot price point ($21.27 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Avg price

Great$21.27

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$3.17–$68.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$599K

$599K/yr · 412K searches

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,123.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ez pass is a $599K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar–Aug–Sep. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ez pass market data

Units sold / yr: 25K–30K; avg 3,000–4,000/product
Revenue / yr: $532K–$638K; units × avg price
Conversion rate: 6.8%
Avg BSR: #722
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

E-PASS46%
TAGAAS33%
Generic11%
AUTOBOXCLUB5%
Zeyitian2%
Hoji Home2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.

Peak months: Feb, Mar, Aug, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top ez pass search terms

ez pass97K/yr +16.6%5.6% conv.
ezpass59K/yr +30.3%4.9% conv.
ez pass transponder for all states27K/yr +173.3%3.4% conv.
epass24K/yr -2.1%11.7% conv.
ez pass transponder20K/yr +20.6%4.2% conv.
toll25K/yr -14.8%0.2% conv.
epass transponder florida15K/yr -9.7%10.0% conv.
transponder13K/yr +5.1%1.8% conv.
uni pass21K/yr -15.8%12.2% conv.
e pass13K/yr +13.9%8.1% conv.

All search terms

Top ez pass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

E-ZPass Transponder - Indiana Toll Road (ITRCC) (1-Pack)

TAGAAS$35.384.4★1,276 rev

E-PASS Uni Prepaid Portable Toll Pass Works in 19 States Including FL GA NC VA WV MD DE NJ NY PA MA RI NH ME OH IN IL KY and MN Black

E-PASS$15.204.6★4,608 rev

Uni Prepaid Portable Toll Pass by E-PASS Works in 19 States Including FL GA NC VA WV MD DE NJ NY PA MA RI NH ME OH in IL KY and MN White

E-PASS$15.124.6★7,389 rev

Electronic Toll Sticker by E-PASS; Prepaid Toll Program Works on All Toll Roads in FL GA NC

E-PASS$4.914.6★1,555 rev

AutoBoxClub EZ Pass Holder for Most US States - UV Protective Easy to Install and Remove Fits All Major Toll Passes

AUTOBOXCLUB$9.924.6★8,439 rev

Newest

by launch date

SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA

Generic$31.319 rev

3mo ago

Hoji Home 4 Pieces (2 Sets) Mounting Strips for EZ Pass/IPass/IZoom/Sunpass Cars Windshield Toll Transponder Holders Reclosable Fastener Peel and Stick Adhesive Dual Lock Tape Strips

Hoji Home$5.001,059 rev

1y ago

NC Quick Pass Sticker Transponder NC Toll Roads Works in 19 States (1)

TAGAAS$3.17649 rev

1y ago

FLLIK EZ Pass Holder for Windshield. Ezpass with Strong Suction Cups. Toll Pass Transponder iPass Holder. (Clear 1Pack)

FLLIK$9.28954 rev

2y ago

Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting

Generic$29.5343 rev

2y ago

What buyers say about ez pass

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“Nice compact size”

Efficiency12%

“It does it job”

Quality-Overall11%

“Great produce”

Ease Of Use10%

“Ease of operation”

Advertised Vs Actual Product10%

“Just as advertised”

Assembly/Installation9%

“Easy set up”

Value For Money8%

“Great value for the price”

Adhesion/Stickiness5%

“Stickiness is pretty good”

Mounting4%

“Easy to mount”

Portability3%

“Great for the price an convenient to transport to a rental”

What buyers complain about

Functionality-Overall13%

“DId not work”

Suction10%

“Terrible suction”

Value For Money8%

“A total waste of money”

Assembly/Installation7%

“almost impossible to set up”

Adhesion/Stickiness7%

“it didnt stick when it got cold useless”

Size-Overall5%

“i may chose wrong size”

Quality-Overall5%

“Poor quality”

Windshield Issues4%

“Really adheres to windshield”

Durability4%

“Didn't work for over 2 years without knowing it”

Strength4%

“Didnt hold well”

Top return reasons

Size-Overall21%

Functionality-Overall15%

Compatibility-Overall14%

Value For Money11%

Mounting7%

Advertised Vs Actual Product5%

Certifications4%

Adhesion/Stickiness3%

Defective Material/Parts3%

Suction3%

Common questions

Is ez pass profitable to sell on Amazon United States?: The niche generates $599K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the ez pass niche?: 7 brands and 13 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in ez pass?: Top complaints mined from reviews: Functionality-Overall, Suction, Value For Money. The return rate is 1.3%.
When does demand for ez pass peak?: Demand peaks in Feb–Mar–Aug–Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the ez pass niche?: Listings span $3.17–$68.89; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.