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External Monitor for Macbook Air

Maybe

Shoppers spend an estimated $2.2M a year here. But prices span $66.67–$304.09, mostly outside the sweet spot, so External Monitor for Macbook Air is a Maybe.

Flapen Score
53
53 / 100
Top 13% of 8,347 Electronics niches · +10 vs the category median of 43
Market size
$2.2M/yr650K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
29%top-5 click share · 11 brands · 148 sellers

Flapen Score

External Monitor for Macbook Air against its category

The dotted line is the Electronics average. Past it, External Monitor for Macbook Air is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The External Monitor for Macbook Air market on Amazon at a glance

Shoppers on Amazon United States searched for External Monitor for Macbook Air 650K times last year and spent an estimated $2.2M. The top 5 brands take 87% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
2.6%
Market size, estimated
$2.2Ma year
Peak month
May2.1× the quietest month
Top search term
hp monitor232K searches a year

02 · Price

A sale here is worth $128.19.

Listings sell for $128.19 on average, from $66.67 to $304.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $128.19 that is $32K to $64K a year per listing.

Average price
$128.19above the $15 to $100 sweet spot
Price range
$66.67–$304.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$32K–$64K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #487 within Monitors. It carries 2,623 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
69%
Out of stock, average day
3.0%
Average rank
#487in Monitors
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,623per listing
Listings tracked
65

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
36 months

Products

Top External Monitor for Macbook Air products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

148

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

29%

Top 20: 65%

Open market

9%

  • Brand 141%
  • Brand 230%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

External Monitor for Macbook Air search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top External Monitor for Macbook Air search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hp monitor232K/yr
  • sansui monitor88K/yr
  • sansui38K/yr
  • hp 24 inch monitor29K/yr
  • hp computer monitor32K/yr
  • monitor hp30K/yr
  • hp monitors25K/yr
  • hp monitor 24 inch23K/yr
  • asus 24 inch monitor22K/yr
  • lg 24 inch monitor23K/yr

Reviews and returns

What reviews say buyers love and hate about External Monitor for Macbook Air

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
10%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Isnt the best build quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common External Monitor for Macbook Air questions

Answered from the same tracked data.