External Hard Drive Holder

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

6.1%

Market size, estimated

$95Ka year

Top search term

ssd holder for laptop14K searches a year

Listings sell for $15.88 on average, from $6.47 to $23.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.88 that is $4K to $8K a year per listing.

Average price

$15.88inside the $15 to $100 sweet spot

Price range

$6.47–$23.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

2.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Hard Drive Accessories. It carries 1,029 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#159in Hard Drive Accessories

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,029per listing

Listings tracked

7

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months