External Hard Drive

Shoppers searched for this 20.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38.6M a year.

Searches, last 12 months

20.5M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

1.8%

Market size, estimated

$38.6Ma year

Peak month

December1.6× the quietest month

Top search term

external hard drive6.2M searches a year

Listings sell for $105.97 on average, from $30.23 to $266.55. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $105.97 that is $1.6M to $2.1M a year per listing.

Average price

$105.97above the $15 to $100 sweet spot

Price range

$30.23–$266.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$1.6M–$2.1M

Returns

2.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Data Storage. It carries 68,145 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#6in Data Storage

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

68,145per listing

Listings tracked

31

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

59 months