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External Drive for Photo Storage

Fail

The average product has 26,464 reviews to catch up to, so External Drive for Photo Storage is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$658K/yr550K searches / yr
90-day growth
+26.0%search demand this quarter
Competition
54%top-5 click share · 11 brands · 193 sellers

Flapen Score

External Drive for Photo Storage against its category

The dotted line is the Electronics average. Past it, External Drive for Photo Storage is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The External Drive for Photo Storage market on Amazon at a glance

Shoppers on Amazon United States searched for External Drive for Photo Storage 550K times last year and spent an estimated $658K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $658K a year.

Searches, last 12 months
550K
Growth, 90 days vs prior 90
+26.0%
Conversion, latest week
1.3%
Market size, estimated
$658Ka year
Peak month
December3.2× the quietest month
Top search term
xbox external hard drive109K searches a year

02 · Price

A sale here is worth $91.27.

Listings sell for $91.27 on average, from $29.37 to $232.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $91.27 that is $68K to $91K a year per listing.

Average price
$91.27inside the $15 to $100 sweet spot
Price range
$29.37–$232.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$68K–$91K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Data Storage. It carries 26,464 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#95in Data Storage
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
26,464per listing
Listings tracked
26

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
44 months

Products

Top External Drive for Photo Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

193

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

7%

  • Brand 155%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 7%)

Demand

External Drive for Photo Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top External Drive for Photo Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xbox external hard drive109K/yr
  • xbox hard drive69K/yr
  • xbox external storage38K/yr
  • xbox series x external hard drive34K/yr
  • xbox one external hard drive34K/yr
  • xbox series s external storage23K/yr
  • xbox series x hard drive27K/yr
  • xbox series s external hard drive28K/yr
  • xbox series s hard drive21K/yr
  • xbox hard drive external27K/yr

Reviews and returns

What reviews say buyers love and hate about External Drive for Photo Storage

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Storage Capacity”
18%of negative reviews mention “Durability”
2.7%of orders come back
“Failed after two months”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common External Drive for Photo Storage questions

Answered from the same tracked data.