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External Blu Ray Drive

Maybe

The products selling today average only 3.9★. But buyers convert on only 1.6% of searches, so External Blu Ray Drive is a Maybe.

Flapen Score
60
60 / 100
Top 3% of 8,347 Electronics niches · +17 vs the category median of 43
Market size
$1.0M/yr763K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
34%top-5 click share · 23 brands · 126 sellers

Flapen Score

External Blu Ray Drive against its category

The dotted line is the Electronics average. Past it, External Blu Ray Drive is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The External Blu Ray Drive market on Amazon at a glance

Shoppers on Amazon United States searched for External Blu Ray Drive 763K times last year and spent an estimated $1.0M. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
763K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
1.6%
Market size, estimated
$1.0Ma year
Peak month
December1.6× the quietest month
Top search term
external blu ray drive128K searches a year

02 · Price

A sale here is worth $81.04.

Listings sell for $81.04 on average, from $21.86 to $208.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $81.04 that is $8K to $20K a year per listing.

Average price
$81.04inside the $15 to $100 sweet spot
Price range
$21.86–$208.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #23 within External Components. It carries 1,367 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
86%
Out of stock, average day
18.3%
Average rank
#23in External Components
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
1,367per listing
Listings tracked
37

04 · Newcomers

Amazon counts 12 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
56 months

Products

Top External Blu Ray Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$30K$61K$91K$122K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

126

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

34%

Top 20: 81%

Open market

31%

  • ASUS23%
  • LLMHHKYK14%
  • Dainty11%
  • aelrsoch9%
  • Yaeonku6%
  • LG6%

Demand

External Blu Ray Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top External Blu Ray Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • external blu ray drive128K/yr
  • external blu-ray drives102K/yr
  • blu ray burner103K/yr
  • blu ray drive68K/yr
  • external blueray/dvd drive for pc49K/yr
  • bluray drive41K/yr
  • bluray burner external38K/yr
  • external blu ray burner25K/yr
  • blu ray player for pc25K/yr
  • asus bw-16d1ht17K/yr

Reviews and returns

What reviews say buyers love and hate about External Blu Ray Drive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.40

DID NOT WORK

Doesn't function

Not functional

Quality-Overall10%−0.04

Cheap Quality

Low quality product

Quality Control issue

Durability10%−0.15

Broke after a month

Doesn't last

Broke

Compatibility-Overall7%−0.01

Incompatible

Compatibility issues

Not compatible with my computer

Value For Money5%+1.04

Too expensive

This is NOT the bargain it appears to be

While this product was more expensive

Love

Value For Money14%+1.04

Great Value

Great Value

GOOD VALUE

Quality-Overall11%−0.04

The build quality is excellent

Excellent Product

Overall very solid build quality

Advertised Vs Actual Product9%+0.46

It works as it should

Just as described

Works as advertised

Ease Of Use7%+0.70

easy to carry

Ease of use

Easy to operate

Compatibility-Overall6%−0.01

it's compatible with our Windows laptops

Compatibility awesome

Works fine v. Works fine

Return

4.6% Return rate 5% Fixable by listing

Functionality-Overall41%█▇████

DID NOT WORK

Doesn't function

Not functional

Compatibility-Overall28%▇█▇▇▇▆

Incompatible

Compatibility issues

Not compatible with my computer

Connectivity-Overall6%█▇▆▆▇█

it start disconnecting

it just wont stay connected reliably

Wouldn't Connect

Advertised Vs Actual Product4%▇▆▆█▇▇

Not what it says it is

Not as advertised

False advertising

Defective Material/Parts3%▄▆█▇▆▇

FAQ

Common External Blu Ray Drive questions

Answered from the same tracked data.