Skip to content

Extension Cord Reel

Maybe

Shoppers spend $2.7M a year here. But the products selling today already average 4.6★, so Extension Cord Reel is a Maybe.

Flapen Score
59
59 / 100
Top 4% of 8,347 Electronics niches · +16 vs the category median of 43
Market size
$2.7M/yr1.7M searches / yr
90-day growth
+8.2%search demand this quarter
Competition
47%top-5 click share · 14 brands · 54 sellers

Flapen Score

Extension Cord Reel against its category

The dotted line is the Electronics average. Past it, Extension Cord Reel is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extension Cord Reel market on Amazon at a glance

Shoppers on Amazon United States searched for Extension Cord Reel 1.7M times last year and spent an estimated $2.7M. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
3.2%
Market size, estimated
$2.7Ma year
Peak month
December1.6× the quietest month
Top search term
extension cord reel554K searches a year

02 · Price

A sale here is worth $49.70.

Listings sell for $49.70 on average, from $3.42 to $125.01. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $49.70 that is $62K to $75K a year per listing.

Average price
$49.70inside the $15 to $100 sweet spot
Price range
$3.42–$125.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$62K–$75K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #183 within Accessories & Supplies. It carries 1,374 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
92%
Out of stock, average day
3.3%
Average rank
#183in Accessories & Supplies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,374per listing
Listings tracked
36

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
49 months

Products

Top Extension Cord Reel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$109K$219K$328K$438K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

54

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

13%

  • DEWENWILS37%
  • BAYCO15%
  • VEVOR14%
  • Amazon Basics10%
  • Woods7%
  • WILAWELS4%
  • Open — no brand owns it (8 brands, 13%)

Demand

Extension Cord Reel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Extension Cord Reel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extension cord reel554K/yr
  • retractable extension cord435K/yr
  • retractable extension cord reel135K/yr
  • cord reel119K/yr
  • electric cord reels44K/yr
  • retractable cord reel51K/yr
  • retractable power cord reel44K/yr
  • electrical cord reel34K/yr
  • cable reel37K/yr
  • cord reels37K/yr

Reviews and returns

What reviews say buyers love and hate about Extension Cord Reel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.11

Didnt last

Falls apart in 12 mo

Already falling apart

Quality-Overall11%

Poor quality control

Cheap build quality

Poor quality

Strength10%−0.07

Kind of flimsy

not very stable

Not super strong

Size-Overall8%+0.14

Huge

small

this is just not going to fit

Functionality-Overall5%−0.05

Barely works

This product does not work like they say

Not working

Love

Quality-Overall19%

Excellent product

Good product for a good price

Product is well made

Ease Of Use11%+0.96

Makes life easier

Easy to use

Convenient to have

Value For Money11%+1.00

Good deal

Reasonable price

Great Value

Advertised Vs Actual Product9%+0.92

As advertised

Exactly what we needed

As Described

Efficiency7%+0.25

Worked perfectly

Does the job well

Reel works perfect

Return

1.7% Return rate 48% Fixable by listing

Size-Overall31%█▇▇▇▆▅

Huge

small

this is just not going to fit

Add-Ons/Attachments11%▇██▆▇▆
Functionality-Overall10%▅▆▆▇▆█

Barely works

This product does not work like they say

Not working

Advertised Vs Actual Product9%▇▆▇█▇▆
Defective Material/Parts7%▃▄▅▅█▆

FAQ

Common Extension Cord Reel questions

Answered from the same tracked data.